Marketing ROI: Track Your Value!

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore digital advertising and marketing strategy, focusing on how ambitious brands can transform their ad spend into predictable profit and sustainable growth.Joining us is Dave Taylor, Co-founder of In Front Marketing (IFM). With over 12 years of experience in marketing and digital media, Dave built IFM on the principle of transparency and measurable results. Now celebrating 10 years in business, IFM represents major organizations including the Calgary Flames and all five C.S.E.C. sports teams, helping businesses make data-driven marketing decisions.1. From Corporate to Entrepreneurship: How Dave’s journey shaped IFM’s mission for transparent, measurable results.2. Marketing Strategy for 2025: Steps for aligning ad strategy with real business growth and customer acquisition goals.3. Tracking ROI: The key performance metrics every business should monitor for impactful advertising.4. Community and Growth: How IFM’s local roots and partnerships fuel success across Canada and the US.5. Future of Digital Marketing: IFM’s vision for innovation, custom digital solutions, and growth-focused strategies.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.