Mastering Go-to-Market Strategy with Courtney Greenwood

Courtney Greenwood is the founder of Greenwood Marketing Collective, where she offers a fractional CMO and product marketing leadership for tech startups and SaaS companies that are mission driven. With over 15+ years of experience driving go-to-market strategies for technology solutions—including AI-powered platforms, EHR systems, and educational software—Courtney has a proven track record of delivering measurable results through strategic product launches and comprehensive sales enablement.As a fractional marketing executive, Courtney specializes in launching and scaling SaaS products through data-driven marketing strategies, voice-of-customer research, and comprehensive sales enablement. Her deep tech background spans healthcare technology, privacy engineering platforms, and autism/IDD therapy solutions, making her uniquely positioned to translate complex technical products into compelling market narratives that drive ROI and customer acquisition.During this episode, we discuss:What Courtney does at Greenwood Marketing CollectiveHer story for starting her companyWhat startups should think about with their go to market strategyHow go to market is so much more than just marketingThe mistakes startups make when it comes to go to market strategyWhat needs to go into a beta launchWhy the customer journey matters so muchHow startups can build a waitlistThe value in influencersWhy blogging is still importantWhen you need to bring in a go to market expertWhy your launch date and project finish date don’t need to be the sameThe audiences a startup should speak toWhere she sees things going in 2026Why community is so importantThe value in joining incubators and startupsAnd more. Tune into this episode as we dive into all things marketing!