New Line Cinema Exec Describes Increased Role of Brands & Promotions

Co-host Brad Forsythe interviews Lance Still, Executive Vice President of National Promotions for New Line Cinema. Still has been instrumental in expanding the company’s relationships with a number of blue chip partners. She has set up recent promotions with such national brands as Anheuser-Busch, Chrysler, Quiznos, Cadbury Schweppes, and Samsung. Founded almost 40 years ago, New Line Cinema is the most successful independent film company in the world. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theater, merchandising and an international unit. Still is currently developing promotions for New Line’s theatrical releases of Tenacious D in the Pick of Destiny, Hairspray, Snakes on a Plane and Mimzy.