The Advertising Show

Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind…

Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets. David has worked in the online marketing industry since 1995, crafting his expertise in developing interactive…

Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University. He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas: personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys. Howard’s book, Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009. Published by The Penguin Group, the book contains insight and advice from Howard’s years in the business of public relations, as well as accounts of his numerous experiences dealing with Hollywood celebrities and major corporations. In addition to founding Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989, Howard was also an adjunct professor of Public Relations at the University of Southern California’s Annenberg School for Communications for six years. He has been honored for his teaching excellence by his students and the University. Howard is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. He has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Howard has appeared on local and network news programs more than 100 times including Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E, as well as in hundreds of national magazines and local newspapers. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others. Howard Bragman was born and raised in Flint, Michigan and graduated with a B.A. from The University of Michigan, in Journalism and Psychology in 1978. Previous to starting his agency he was a vice president in the Chicago and Los Angeles offices of Burson-Marsteller Public Relations. He resides in Los Angeles with his partner, Chuck O’Donnell, a nationally-respected horse trainer, two dogs and a parrot.

Co-host Brad Forsythe interviews Roy Spence, co-author of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Wal-Mart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared “Don’t Mess with Texas,” creating one of America’s favorite advertising slogans. They went on to work with Presidents George H.W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving “I Am an American” pro-bono ad campaign. Through their philosophy called Purpose-based Branding, GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose— the fundamental difference they’re trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients’ businesses. The agency’s roster of purpose-based clients includes: Southwest Airlines, MasterCard, BMW, John Deere, L.L.Bean, Kohler, American Legacy Foundation, AARP, Hallmark, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeyes Louisiana Kitchen, Marshalls, the United States Air Force, Cancer Treatment Centers of America and Compass Bank. Roy Spence has been named Ad Man of the Year, Idea Man of the Century and University of Texas Distinguished Alumnus, among other accolades. In September 2006, The Amazing Faith of Texas, a book by Roy Spence and the People of Texas was published, and in 2007 he was named to the board of directors of the Lyndon Baines Johnson Foundation. Roy has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities. Roy and his wife, Mary, have three children.

Co-hosts Brad Forsythe and Ray Schilens interview the legendary George Lois who is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough singing TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a Demolition Derby sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally, he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, The Herb Lubalin Award (Society of Publication Designers), CLIO (presented by Tommy Hifiger), as well as a subject of the Master Series at the School of Visual Arts. In 2013, Lois was voted The Most Influential Art Director of the Past 50 Years by Graphic Design USA. He is the author of George, Be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; “Covering the 60s” (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit and book; George Lois: The Esquire Covers @ MoMA (Assouline 2010). George’s latest book is Damn Good Advice (for people with talent) (Phaidon, 2012), 120 no-holds-barred, in-your-face lessons, explaining, demonstrating, and ultimately teaching how to unleash your potential in any creative-driven industry, published in seven languages and is an iBook. Additionally, George is in the process of designing Lois Logos, and a revised e-book version of George, be careful called An Autobiography of the Real Mad Man: George, be careful. Both to be released in 2014. For additional information, go to www.georgelois.com.

Jonathan Baskin Warns If You Don’t Have a Plan for the Holiday Season by Now, You’re in Trouble Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Salem Baskin, North American Director of Futurelab. Jonathan has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding” because he looks beyond the gimmicks and hype to uncover what really works when communicating with the marketplace. Jonathan wears multiple hats as a global brand strategist, leading a global network of partner companies in the Baskinbrand Alliance and manages North American business for the global marketing consultancy Futurelab. He’s also a writer, oft-quoted media expert and public speaker, having written the groundbreaking book “Branding Only Works on Cattle” in 2008 and then “Bright Lights & Dim Bulbs” in 2009. He writes the popular blog, Dim Bulb, co-hosts a regular podcast, Socializing Media, writes a regular column on marketing leadership for Advertising Age, and is a member of the board of advisors for Social Media Today. Jonathan possesses 27 years of experience driving consumer purchases and building strong brands, having has led a number of marketing initiatives that crossed both digital and offline domains for such world-class brands as Apple, Blockbuster, ConAgra, and most other letters in the brand-name alphabet. He began his career at Grey Advertising, where he worked on integrated marketing campaigns for such consumer products as Duncan Hines’ cookies and Joy Dishwashing Liquid. He also ran major public relations programs for Edelman Worldwide, both in New York and Los Angeles. He received a degree in English Literature from Colby College, Waterville, ME, in 1982. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview Nic Covey, Director of Cross-Platform Insights at The Nielsen Company. Working across Nielsen’s global portfolio of research, he’s charged with delivering new insights on media and the connected consumer. His research is widely quoted, from The Wall Street Journal to BBC News. In recent years, Nic has managed Nielsen’s analysis across a range of emerging research areas, including sports sponsorship, video games and mobile media. He’s also worked closely on some Nielsen’s most innovative analyses on overall Internet and television usage. Prior to joining Nielsen, Nic worked in strategic research and marketing for both The E.W. Scripps Company and ESPN. Nic holds a BA in History and Communication from Denison University and works out of Nielsen’s Chicago and New York offices. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding of many critical and often controversial issues relating to commercial art, packaging, environmental design, and retail appeal. Having been the youngest Creative Director for Landor Associates, one of the world’s leading strategic brand consulting and design firms, as well as a corporate background stateside at Morningstar Farms and Dean Foods, Simon has firsthand experience in one of the strongest and resilient industries that create household names. With over 15 years of experience, Simon directs a talented group of forward-thinking designers and brand strategists as the Chief Creative Officer for Perspective:Branding (www.perspectivebranding.com), one of the California Bay Area’s most underrated and independent strategic design consultancies. His design work has garnered multiple awards, including the 2008 Silver Pentaward for Packaging Design for the work on Doritos’ Quest, as well as Graphic Design USA’s American Package Design Award for both Doritos and PLEO. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview Sally Hogshead, creative director and author of FASCINATE: Your 7 Triggers of Persuasion and Captivation. Growing up with the last name Hogshead would give anyone an unconventional point of view. Today Sally is a creative director and author, developing ideas that help world-class brands to persuade and influence. She’s been interviewed by the “Today Show” three times in the past year, and appeared last week on CBS “Early Show.” Reality TV show “Making It Big” featured Sally as “advertising’s icon” who has “changed the face of North American advertising.” In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was called “the most successful junior copywriter of all time.” After working at Wieden + Kennedy, The Martin Agency, and Fallon McElligott, by age 27 she’d opened her first ad agency. Three years later, opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Working with brands such as MINI Cooper, Nike, Target, Starbucks, and Coca-Cola, Sally’s work has collected hundreds of honors, and been invited into showcases ranging from “Best Ads on TV” to The Smithsonian Museum of American History. She was the first-ever host of the national Adweek conference. In 2005, Penguin published her first book, RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. Sally spent the next year touring the country as a motivational speaker for CareerBuilder.com. In February 2010, Sally’s second book was published, titled FASCINATE: Your 7 Triggers of Persuasion and Captivation. The book outlines Sally’s three years of research on the universal triggers of fascination: Power, Lust, Mystique, Prestige, Alarm, Vice, and Trust. Author Seth Godin says, “This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” Today, as a creative director and writer, Sally works with brands such as Pepsi, Harry Winston, Godiva, and Cole Haan. She also leads keynotes for companies such as Starbucks and Microsoft. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer. Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists. Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossover between design and art. With commissions ranging from packaging to stadium events, for clients from Apple, Audi and Nokia to the London 2012 Olympics. Our works have shown in galleries from the Victoria & Albert Museum – London, The Museum of Modern Art – New York to Colette – Paris. Matt has lectured to audiences worldwide including D&AD President’s Lecture Series, Cambridge University and Apple stores across the USA. Motivated by the pursuit of the new, creative research and development are central, leading to self-initiated pieces and unique projects for brands, galleries, collectors and consumers. The Guardian newspaper listed the studio as one of the Top 50 designers in the UK. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to “get found” by qualified prospects and convert more of them into leads and customers. His blog,blog.hubspot.com, ranks as one of the world’s top 100 marketing blogs, according toAdAge Magazine. Previously, Brian worked as a venture partner at Longworth Venture Capital and held senior sales and marketing roles at Groove Networks (acquired by Microsoft) and Parametric Technology Corporation. Holding an MBA from the MIT Sloan School of Management, Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit. He’s based in Cambridge, Massachusetts. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundreds of star athletes. He is also a former captain of the U.S. David Cup tennis team, the founder of the Legg Mason Tennis Classic, and a television tennis commentator. He was elected to the International Tennis Hall of Fame in 2009.

Co-hosts Brad Forsythe and Ray Schilens interview Kevin Maney, author of Trade-Off: Why Some Things Catch On and Others Don’t. Kevin is a bestselling author of Megamedia Shakeout and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, is an author and journalist who has interviewed many of the biggest names in business in a career spanning 25 years. He writes for Fortune,The Atlantic, and Fast Company among other national magazines, and was recruited by Conde Nast Portfolio magazine prior to its launch in 2007 to be contributing editor there until its demise in April 2009. Maney was a weekly columnist at USA Today on business and technology for sixteen years.

Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of “Sticks and Stones.” W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis. A public relations visionary, in 1987 Larry established The Weber Group, which within a decade became the world’s largest technology public relations firm. Interpublic purchased The Weber Group in 1996 and in 2000, Larry was named Chairman and CEO of Interpublic’s Advanced Marketing Services group. In 2001 Larry built Weber Shandwick, which today is the world’s largest public relations firm. Larry serves on a number of boards for corporations, non-profit organizations and academic institutions. He is co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. Larry has also published three books about next-generation business. Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click was published in July 2009 from Wiley & Sons. Marketing to the Social Web: How Digital Customer Communities Build Your Business was first published by Wiley in 2007 with a second edition in 2009. The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies was printed in 2002 by Random House. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team. Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm’s global Executive Committee. He also served as Director of Ketchum’s Global Technology Practice and Managing Director of Ketchum Midwest. Paul has more than 20 years of strategic communications experience, with expertise in corporate, industry analyst, financial, crisis, employee, business-to-business, media and marketing communications. As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the Midwest’s largest independent corporate and technology communications firm and among the most respected in the nation. Omnicom/Ketchum acquired CTC in June 2001. In addition to his role at Zócalo Group, Paul also serves as President-Elect for the Word of Mouth Marketing Association (WOMMA) and is widely regarded as a leading expert in Word of Mouth / WOM Marketing and brand evangelism. For 10 years, Paul taught as an adjunct faculty member at DePaul University’s Kellstadt Graduate School of Business, teaching strategic planning and entrepreneurship. He is currently on the Executive Committee of the Dean’s Board of Advisors. In addition, Paul serves on the Membership Committee for the Economic Club of Chicago. Paul has been featured and/or quoted on WOM, business and communications issues in media including The Wall Street Journal, the New York Times, Business Week, National Public Radio, the Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets. He is a regular speaker and moderator for business and trade groups and was named in BtoB Magazine’s Top 100 marketers in 2004 and 2006. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret weapon” for the modern marketing environment while working with its fully integrated 360 brand teams. Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through the ranks to become Senior Partner, Group Creative Director, leading all direct marketing, demand generation and relationship marketing for Cisco Systems and CRM for Enfamil, as well as digital duties for WebMD and The Office of National Drug Control Policy. Mat left in 2005 to join R/GA as executive creative director to lead the Subaru and Johnson & Johnson business, launching baby.com and guiding Acuvue, Clean & Clear, Splenda, Johnson’s baby and other brands. He then moved to Agency.com where he was ECD of its New York office for the past two years. At Agency.com, Mat helped lead a turnaround at the New York office and the agency. His creative work helped grow the agency’s business with such clients as CIT and Mars and gain new business from SPX Corp, LG Electronics and Jackson Hewitt. Mat has won a clutch of major industry awards including ADDYs, Effies, New York Festivals, ad:tech, Caples, LIAAs, WebAward, and a WPP Atticus for Original Thinking in Internet Communcations. He has helped pioneer brands in podcasting, e-commerce, and creative use of media. A member of Paragraph writer’s space, he also speaks regularly on industry panels and writes for industry publications such as Creativity and Advertising Age. Mat graduated from Cornell University and started as a copywriter at Foote, Cone & Belding on AT&T, Nabisco, Fleishmann’s, Cream of Wheat and Rayovac batteries. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Co-Hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough singing TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a Demolition Derby sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally, he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, The Herb Lubalin Award (Society of Publication Designers), CLIO (presented by Tommy Hifiger), as well as a subject of the Master Series at the School of Visual Arts. In 2013, Lois was voted The Most Influential Art Director of the Past 50 Years by Graphic Design USA. He is the author of George, Be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; “Covering the 60s” (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit and book; George Lois: The Esquire Covers @ MoMA (Assouline 2010). George’s latest book is Damn Good Advice (for people with talent) (Phaidon, 2012), 120 no-holds-barred, in-your-face lessons, explaining, demonstrating, and ultimately teaching how to unleash your potential in any creative-driven industry, published in six languages. Additionally, George is in the process of designing Lois Logos, and a revised e-book version of George, be careful called An Autobiography of the Real Mad Man: George, be careful. Both to be released in 2014. For additional information, go to www.georgelois.com. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.”

Co-Hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough singing TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a Demolition Derby sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally, he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, The Herb Lubalin Award (Society of Publication Designers), CLIO (presented by Tommy Hifiger), as well as a subject of the Master Series at the School of Visual Arts. In 2013, Lois was voted The Most Influential Art Director of the Past 50 Years by Graphic Design USA. He is the author of George, Be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; “Covering the 60s” (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit and book; George Lois: The Esquire Covers @ MoMA (Assouline 2010). George’s latest book is Damn Good Advice (for people with talent) (Phaidon, 2012), 120 no-holds-barred, in-your-face lessons, explaining, demonstrating, and ultimately teaching how to unleash your potential in any creative-driven industry, published in six languages. Additionally, George is in the process of designing Lois Logos, and a revised e-book version of George, be careful called An Autobiography of the Real Mad Man: George, be careful. Both to be released in 2014. For additional information, go to www.georgelois.com. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.”

Co-host Brad Forsythe interviews Roy Spence, co-author of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Wal-Mart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared “Don’t Mess with Texas,” creating one of America’s favorite advertising slogans. They went on to work with Presidents George H.W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving “I Am an American” pro-bono ad campaign. Through their philosophy called Purpose-based Branding, GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose— the fundamental difference they’re trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients’ businesses. The agency’s roster of purpose-based clients includes: Southwest Airlines, MasterCard, BMW, John Deere, L.L.Bean, Kohler, American Legacy Foundation, AARP, Hallmark, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeyes Louisiana Kitchen, Marshalls, the United States Air Force, Cancer Treatment Centers of America and Compass Bank. Roy Spence has been named Ad Man of the Year, Idea Man of the Century and University of Texas Distinguished Alumnus, among other accolades. In September 2006, The Amazing Faith of Texas, a book by Roy Spence and the People of Texas was published, and in 2007 he was named to the board of directors of the Lyndon Baines Johnson Foundation. Roy has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities. Roy and his wife, Mary, have three children.

Co-hosts Brad Forsythe and Ray Schilens interview John Durham, CEO/Managing General Partner of Catalyst S+F. He is responsible for running this DIGITAL advertising/marketing company. John’s clients include DMG (iMedia), Del Monte Foods, Fiat Motors, USF School of Management, World Markets, Time Warner Cable, Acxiom, Verizon and many tech start-ups and over 30 networks. They have offices in both San Francisco and New York. It is his job to bring in business, where they primarily do digital marketing and advertising strategy. From July 2005 to May 2007 he was president of Jumpstart Automotive where he ran Sales & Marketing for this automotive digital ad vertical. Built company up to 84 people and 18 million in revenue and they sold to Hatchette/Legardre in April 2007. A core digital advertising network. From June 2003- July 2006 John was EVP/Business Development & Planning for Carat/Carat Fusion (Aegis) and was responsible for bringing in advertising/digital business for North America. Carat/Aegis is the 4th largest advertising agency network in the world. John ran all of business development and strategic planning for eight offices. Led business in winning 42 of 44 presentations. From June 1996 until April 2003 he was EVP/CRO of Winstar Interactive Media. This job managed some 65 sales people in 9 offices in US, where they primarily did advertising sales for web properties including Oprah, Fodor’s, Bloomberg, Better Homes & Gardens, among others. Responsible for revenue for company, including hiring, training and managing the sales and support team. University of San Francisco School of Business (1998-2013) Adjunct Marketing Faculty, teaching Advertising Strategy and Sales & Channel Management. Named Adjunct Teacher of the Year 2008 and 201. John has a BA, Georgetown 1973: Major: Political Science/American Civilization and an MA, University of Kentucky 1974 Major: Political Science/Political Marketing.

Co-hosts Brad Forsythe and Ray Schilens interview entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block who is Senior Editor of The Hollywood Reporter. He was lead Editor of “George Lucas’s Blockbusting: ADecade-by-Decade Survey of Timeless Movies Including Untold Secrets of Their Financial and Cultural Success,” and author of the critically acclaimed books “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and international bestseller “The Legend of Bruce Lee.” Block returned to The Hollywood Reporter in 2009, where he had been Editor in the 1990s. He regularly writes major news stories for the magazine, web site and digital daily. His other positions have included Entertainment Editor of The Miami News, City Editor of The L.A. Herald Examiner, columnist for the Detroit News and Editor of TelevisionWeek. Block is a popular public speaker and frequently appears on TV and radio, including the Advertising Show, NPR, KNBC, NBC, CBS, CNN and elsewhere. His many honors include a 2011 nomination for the National Entertainment Journalism Awards, three LA Press Club Awards for journalistic excellence, Hearst Awards, Will Rogers Foundation Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers. A native of Syracuse, New York, Block is a graduate of Ithaca College, and has an Associate Degree in Film Production from the New York Institute of Photography. Heis married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.

Co-hosts Brad Forsythe and Ray Schilens interview entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block who is Senior Editor of The Hollywood Reporter. He was lead Editor of “George Lucas’s Blockbusting: ADecade-by-Decade Survey of Timeless Movies Including Untold Secrets of Their Financial and Cultural Success,” and author of the critically acclaimed books “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and international bestseller “The Legend of Bruce Lee.” Block returned to The Hollywood Reporter in 2009, where he had been Editor in the 1990s. He regularly writes major news stories for the magazine, web site and digital daily. His other positions have included Entertainment Editor of The Miami News, City Editor of The L.A. Herald Examiner, columnist for the Detroit News and Editor of TelevisionWeek. Block is a popular public speaker and frequently appears on TV and radio, including the Advertising Show, NPR, KNBC, NBC, CBS, CNN and elsewhere. His many honors include a 2011 nomination for the National Entertainment Journalism Awards, three LA Press Club Awards for journalistic excellence, Hearst Awards, Will Rogers Foundation Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers. A native of Syracuse, New York, Block is a graduate of Ithaca College, and has an Associate Degree in Film Production from the New York Institute of Photography. Heis married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.

o-host Brad Forsythe interviews David LaBonte, author of Shiny Objects Marketing. As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all marketing functions. He has worked both on the client and the agency side in a variety of industries including health care, high tech, retail, packaged goods and hospitality. His overall strength is brand strategy and development. Prior to AdMatrix, Mr. LaBonte served as Vice President Marketing and Sales for The Value Place, a content provider to major, national websites, Marketing Director for Coco’s Restaurants, VP Account Services for Townsend & O’Leary Advertising, and Owner/President of his own advertising agency, Synaptix Advertising. Mr. LaBonte is president and partner of AdMatrix, an Orange County, California-based marketing/advertising agency. His agency has become a destination for companies seeking a way to discover their customers’ shiny objects. Mr. LaBonte conducts Shiny Objects Marketing Workshops to help companies of all sizes implement the powerful concept presented in this book.

Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S. He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor’s degree in communications and public speaking from California State University at Long Beach. The author of many published articles, he has also been interviewed and written about extensively by the Nation’s press. An accomplished President and CEO, Ken has proven success in creating value, leading people and planning for the future. He led KGA Advertising for 21 years, growing it to a $40 million, 40-person marketing, advertising and merchandising machine. KGA Advertising brought success to a diverse roster of retail and consumer clients and was the acknowledged catalyst for their geometric growth. Bob’s Stores, a regional clothing chain in New England, grew from ten million in sales to over four-hundred million with Ken’s marketing direction. Other consumer and retail clients like Better Bedding Stores, Namco Pools, Vision Corner Eyewear, American Honda Motorcycle and Pilot Pen all experienced dramatic growth under Ken’s marketing guidance. As leader of KGC Direct, Ken is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media. Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (PGM). Formed in 2004, PGM is a management board that oversees two major media networks: Starcom MediaVest Group (SMG) and Zenith Optimedia, which together allocate over $45 billion in global media spending. Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. Tobaccowala was also responsible for developing SMG Search, which specializes in leveraging search applications in new ways for leading spenders in the category, including General Motors. Tobaccowala has over 25 years of marketing and strategy experience across a wide spectrum of clients and companies. He was named by Business Week as one of the top business leaders in 2005 for his pioneering innovation, and TIME magazine once dubbed him one of five “Marketing Innovators.” He was appointed to Advertising Age’s Interactive Hall of Fame; named Adweek’s 2000 Media All-Star for Interactive Media; dubbed OMMA magazine Media Strategist All-Star for 2005; and named one of 2005’s Best Leaders by BusinessWeek. He has written for (or been featured in) a host of news outlets, including Wired, Business Week, Fortune, Fast Company, MSNBC and Slate. Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-hosts Brad Forsythe and Ray Schilens interview John Gentry, President of Spot Runner. With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the affiliate business, as well as vice president of sales. While there, he established the largest distributed search network on the Internet through partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of “paid search advertising.” Gentry also served as executive director of distribution strategy for Disney/ABC Cable Networks where he was responsible for developing affiliate revenue programs. Previously, he was at Discovery Communications. Gentry holds a B.A. in Political Science from the University of California Los Angeles and an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University.

Co-host Brad Forsythe interviews Lucas Conley, Author of Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business. A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications. At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley’s reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, “American Ground Unbuilding the World Trade Center,” was published as a book in late 2002. As a staff writer and correspondent for Fast Company, Lucas Conley has searched for stories that go beyond trends, revealing the passions and challenges of our lives at work. Since 2002, he has followed two Manhattan CEOs as they relaunched their investment firms after losing half their employees in the World Trade Center. He has traveled out into the wooded hills of New Hampshire to understand how composers, poets, and artists living in a secluded century-old art colony cultivated creativity; and he has profiled the world’s leading management consultant on the eve of his return to the business world, after spending three years away from the corporate life, running a mission for his church.

This week Co-Hosts Brad Forsythe and Ray Schilens interview Michael Findlay, author of “The Value of Art” and director of Acquavella Galleries. Born in Scotland in 1945, Michael Findlay is a highly experienced and internationally renowned gallery director, art dealer and writer. He is currently a Director of Acquavella Galleries, which specializes in Impressionist and Modern European works of art and post-war American painting and sculpture. Mr. Findlay directed one of the first galleries in the SoHo neighborhood of New York in the 1960s. He established his own gallery in SoHo from 1969-1977. During that time, he was the first dealer in the United States to show the work of Joseph Beuys, Sean Scully and several other important European artists, and also gave American artists such as John Baldessari, Hannah Wilke, Stephen Mueller and Billy Sullivan their first solo exhibitions in New York. From 1964 until 1984, Mr. Findlay bought and sold Impressionist and twentieth century works of art on behalf of American and European private collectors. In 1984, he joined the staff of Christie’s Auction House and was head of the Impressionist and Modern Paintings Department until 1992, when he became International Director of Fine Arts and a member of Christie’s Board of Directors. At Christie’s, he supervised the sale of many important collections, including the collections of William and Edith Mayer Goetz, John and Frances L. Loeb, Mr. and Mrs. Paul Mellon, Hal B. Wallis, and Victor and Sally Ganz. He was also responsible for the sale of Portrait of Dr. Gachet, a painting by Vincent van Gogh which sold for $82,500,000. Mr. Findlay retired from Christie’s in 2000 and began to serve on the Art Advisory Panel for the Internal Revenue Service of the Treasury Department of the U.S. Government in 2001. In 2009, he was elected Vice President of the Art Dealers Association of America and is currently Chairman of the ADAA Appraisal Committee. He remains a visiting lecturer at Christie’s Education and serves on the Academic Advisory Board. His first book, The Value of Art, will be published in English and German by Prestel Publishing in April 2012. Mr. Findlay is married with two children.

This week Co-Host Brad Forsythe interviews Marc De Swaan Arons, Founder and Chairman of Effective Brands. Marc is a expert in the field of global brand leadership and the chairman of EffectiveBrands. Having worked with many prominent brand leaders, Marc is a keynote speaker and has been published in industry focused newspapers and journals. Following a successful career with Unilever and having co-founded EffectiveBrands in 2001 Marc was listed as one of the top-ten marketers in the Netherlands in 2007. During his time with EB, Marc has spearheaded the Leading Global Brands Learning Project – a forum of over 50 successful global brand leaders. Marc is passionate about the concept of building global marketing capability and approaching the global brand leadership role with a CEO mindset; “With or without the title, we find that the best global brand leaders are those that take a holistic approach and look beyond this or next year’s goals. Only when true capability is build can global brand organizations accelerate their growth. ” Educated in both the UK and the Netherlands, Marc holds a Business Economics degree from the Erasmus University in The Netherlands.

Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.

This week Co-Host Brad Forsythe interviews Mark Tungate, Author of Branded Male. Mark Tungate is a British journalist and author based in Paris, France. He specializes in branding and communications. His most recent book is Branded Male: Marketing to Men, published by Kogan Page. He is also the author of ADLAND: A Global History of Advertising and the bestselling Fashion Brands: Branding Style from Armani to Zara. On the journalism front he is a regular contributor to the British advertising journal Campaign and a columnist for the French marketing magazine Stratégies. He is also the Paris correspondent of the trend forecasting service Worth Global Style Network (WGSN). His articles about advertising, trends and popular culture have appeared in The Times, The Independent and The Telegraph newspapers. In 2005 he was invited by Renzo Rosso, the founder of the jeans brand Diesel, to collaborate on a book called FIFTY, the story of Rosso’s life and work.

This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where’s Your Wow? 16 Ways To Make Your Competitors Wish They Were You. Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country’s leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her “Been There Bought That” Super Shopper and Super Mom Segments. A popular radio personality, she is also heard monthly on the Cindy & Ray Show on Star 94, the top-40 #1 station, and online daily with The Giftionary ® show focusing on gift-giving advice for all occasions based on her book by the same name. A regular guest appearing often on NBC’s Today Show, Robyn’s timely gift-giving tips and consumer suggestions have also been heard around the country. Her books and ideas have been featured on CNN, MSNBC, The Discovery Channel, CNNfn, Talk Back Live, Good Day New York, New York One, Larry King Online & numerous ABC, NBC, CBS and Fox affiliate stations as well as featured extensively in print media including The New York Times, USA Today, USA Weekend, Women’s Day, Ladies’ Home Journal, Parade Magazine, Family Circle, Redbook, Cosmopolitan, Delta’s Sky Magazine, Dr. Laura’s Perspective, Cosmo Girl, Parents Magazine, Better Homes and Gardens, Entrepreneur, Southern Living, Parade Magazine and many other media outlets. A prolific writer, Robyn has authored dozens of books including The GIFTionary, Make It Memorable: An A-Z Guide to Making Any Event, Gift or Occasion…Dazzling!, The Thank You Book, When Words Matter Most, and co-author with Tory Johnson of Take This Book To Work and the Women For Hire Series as well as the Author 101 book series with Rick Frishman on book writing and getting published. She also recently co-authored her first work of fiction with Mark Johnston titled Secret Agent. Nominated for a Book For A Better Life Award, The USA Today Family Channel Award as well as Georgia’s Author Of The Year, Robyn is a woman of many accomplishments. Business To Business Magazine named Robyn one of Atlanta’s leading women and a Diva of Atlanta’s business world. A popular keynote speaker, she has entertained audiences across the country with passionate and lively presentations on a variety of topics including gift giving, consumer topics, women’s issues, shopping, inspirational themes, promoting yourself, book writing and other timely ideas. Dedicated to community service, Robyn Spizman serves on the Make-A-Wish Foundation of America’s National Advisory Council, which comprises nearly thirty influential celebrities, professional athletes and high-level executives who assist the foundation in raising awareness, increasing funding and granting wishes. Robyn also serves on the Advisory Council of the eWomen’s Network Foundation. Robyn has helped hundreds of thousands of viewers save time, money and lots of energy. A self-motivated “Super Mom” and “Super Shopper,” she is never at a loss for words or creative ideas for helping consumers be smarter, better and brighter!

Co-hosts Brad Forsythe & Ray Schilens interview Jeremy Kent, The Advertising Show’s London correspondent and CEO of The Brand Counsel, an integrated agency providing clients with advertising and PR support across the globe. The agency specialises in producing creative work that can be executed for simultaneous on and off-line campaigns. The company was founded in early 1999 and has achieved remarkable growth with early client wins including the BBC, Boehringer Ingelheim, Kraft Foods, and Teachers Group. After completing his secondary schooling at Magdalene College School, Oxford, Jeremy spent time as an intern with the leading New York agency, EBW Advertising. By the early 90s, he was working with Pacific Grand Prix as its Marketing Director – seeking to position the team as a viable Formula 1 contender by attracting new commercial and media sponsors. In early 1993, he joined Key Communications Limited – Britain’s fastest growing PR company – as a Divisional Director. Initially he assisted then Key Communications Chairman, David Davis, establish and launch the company’s London and European operations. Jeremy was then appointed to head Key 3D – a new integrated services division of the parent company serving Europe, Middle East & Africa along with the US and Canada. Key 3D provided traditional through-the-line integrated programmes harnessed to innovative TV and multimedia activities. The division became a major contributor to Key’s remarkable 260% growth in the three years to 1997 as Jeremy led teams that attained many major new accounts. Jeremy is a senior communications and marketing professional with a proven track record of successful campaigns for a wide variety of clients in fast moving consumer goods, financial services and business-to-business environments.

This week Co-Host Brad Forsythe interviews Travis Miller, Co-Author of Gravitational Marketing: The Science of Attracting Customers. Travis Miller and his partner Jimmy Vee, are the nation’s leading experts on attracting customers and specialize in helping business owners, executives and sales professionals with an entrepreneurial spirit double their customer base and become a recognized leader in their industry in 12 months or less. They believe that every business should be ESP–Enjoyable, Simple and Prosperous. Miller is the co-authors of Gravitational Marketing: The Science of Attracting Customers (Wiley). Jimmy Vee and Travis Miller are the co-authors of a new book, Gravitational Marketing: The Science of Attracting Customers (Wiley, March 2008). These two leading experts on attracting customers to small business owners, entrepreneur start-ups, and sales professionals created the powerful concept of Gravitational Marketing® to show how one can naturally attract a steady stream of qualified prospects who pay more, stay longer, and gladly refer their friends and families. For the past four years they’ve coached hundreds of clients to greatly increase their sales and profit. They took a $200 investment and turned it into a multi-million-dollar marketing consulting firm. The former college roommates spent six years together at DeFalco Advertising, where they converted $96 million worth of advertising buys on behalf of their clients into 12 billion dollars in sales. Their marketing insights have been applied around the world, in China, Poland, Great Britain, Holland, South Africa, and Canada. Their marketing messages have been heard in every major U.S. market. They have co-authored several self-published books and dozens of business articles for Direct Marketing News, Express: A Publication of The Washington Post, American Venture Magazine, South Florida CEO Magazine, Chief Marketer, and various industry trade publications. They’ve released numerous reports, including The Ten Tall Tales of Traditional Marketing, The Magic of Attracting Customers, and The Six and a Half Secrets To Successful Advertising. Jimmy, dubbed the “Five-Foot High Marketing Guy” because of his short physical stature but an ability to deliver big results, applies a theatrical energy to his presentation that is steeped in his experience as a magician, ventriloquist, and improvisational comedian. Travis’ moniker, “The Big Idea Guy,” comes from his strategic vision capability and critical development ability. Travis, 30, and Jimmy 32, consult and train entrepreneurs, small business owners and sales professionals in all industries with an emphasis in the automotive industry. Both are professional speakers. They each reside in Orlando, Florida with their families. For more information, please consult: www.GravitationalMarketing.com andwww.gravitybook.com

Co-hosts Brad Forsythe and Ray Schilens interview Drew Stoddard, Founder and CEO of InterAir Media, a West Palm Beach, Florida-based firm that is the only media buying and placement agency engaged solely in airline/airport marketing and advertising. Other firms may have a division, but InterAir Media exists solely to help advertisers and their agencies design an aviation ad plan that fully integrates into an overall campaign strategy. The inception of the firm in 2005 was the result of an in-office brainstorming session at his ad agency in which Mr. Stoddard conceived of a solution for the airline and airport media industry, and then began personally approaching individual airlines, airports and airport vendors one by one. The initial concept he began shopping was wrapping commercial airplanes with ads. The first day he began his research, he located a potential partner in Las Vegas. Before that day was over, a partnership was formed with Allegiant Air, giving Mr. Stoddard the right to sell the exterior of their aircraft to advertisers. Within three months, Mr. Stoddard had executed InterAir Media’s first deal to the tune of half a million dollars, and knew immediately his intuition had been right. He folded his existing agency and officially started InterAir Media with Eric Neff, who is InterAir Media’s National Accounts Manager. The company that Mr. Stoddard shuttered was Ciao Advertising, which was based in Miami and opened in 2002. Ciao was a full-service ad agency with clients that included The Delano Hotel, Raleigh Hotel, China Grill, Tsunami restaurant, and others. Prior to that, he established his own consulting firm with one of the founders of Virtual Access Networks, a dot.com startup he’d worked at as Creative Director in 2000. As a consultant, Mr. Stoddard offered branding, creative strategy, and advertising consulting, and worked with such companies as 15 Group, a real estate investment firm in Miami, System 7, a smart-home technology provider and other boutique clients. Mr. Stoddard graduated from Clark University in Worcester, Massachusetts, in 2001 with a degree in Computer Science. He is a 1997 alumnus of the country’s oldest boarding school — Governor’s Academy in Byfield, Massachusetts. Drew Stoddard’s non-airline-related hobbies include fly fishing, skeet and trap shooting, snowboarding and collecting classic Italian cars. In 2008, he married a woman he met in the seventh grade whom he ran into on the street in Miami five years ago. Mrs. Stoddard is a custom handbag and jewelry designer and the owner of Bunny & Chad, Inc. They reside in West Palm Beach.

o-Hosts Brad Forsythe & Ray Schilens interview David Aaker, Author of “Brand Relevance.” David is Vice-Chairman of Prophet (www.prophet.com), an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley. One of the world’s leading gurus on branding and the winner of three awards for lifetime contributions to the science of marketing, he has published over 100 articles and fourteen books, including Strategic Market Management (Wiley), which have been translated into eighteen languages. Named as one of the top five most important marketing/business gurus in 2007, Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. He has a regular column in AMA marketing News called “Aaker on Branding.” He lives in Berkeley, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively adn informative discussion.

Co-Hosts Brad Forsythe and Ray Schilens interview Rafi Mohammed, author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow. Rafi has been working on pricing issues for the last 20 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. He also holds the title of Batten Fellow at the University of Virginia’s Darden Graduate School of Business (in residence, Spring 2001). A frequent commentator on pricing issues to the print media, Rafi has also made prime time appearances on CNBC as an expert pricing commentator. He is the author of The Art of Pricing (Crown Business, October 2005), which is the first managerially relevant book on pricing and has been translated into seven foreign languages. He is a co-author of Internet Marketing: Building Advantage in a Networked Economy (second edition – April 2003, McGraw-Hill/Irwin) which has been adopted by over 200 universities globally. Rafi’s follow-up pricing book, The 1% Windfall, was published by HarperBusiness in March 2010. Rafi’s doctoral dissertation focused on bundling, one of the most popular yet least understood pricing tactics. He developed a new theoretical bundling model and presented the first empirical test on the profitability of bundling using data from the rock concert industry. This research was published in the Rand Journal of Economics, a leading academic economics journal. Rafi has previously worked on pricing issues at the FCC during the telecommunications deregulation and Monitor Group. He has testified as a pricing expert in six public policy commission hearings. Rafi was born in Milwaukee and raised in Cincinnati. He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.).

Co-hosts Brad Forsythe and Ray Schilens interview entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block who is Senior Editor of The Hollywood Reporter. He was lead Editor of “George Lucas’s Blockbusting: ADecade-by-Decade Survey of Timeless Movies Including Untold Secrets of Their Financial and Cultural Success,” and author of the critically acclaimed books “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and international bestseller “The Legend of Bruce Lee.” Block returned to The Hollywood Reporter in 2009, where he had been Editor in the 1990s. He regularly writes major news stories for the magazine, web site and digital daily. His other positions have included Entertainment Editor of The Miami News, City Editor of The L.A. Herald Examiner, columnist for the Detroit News and Editor of TelevisionWeek. Block is a popular public speaker and frequently appears on TV and radio, including the Advertising Show, NPR, KNBC, NBC, CBS, CNN and elsewhere. His many honors include a 2011 nomination for the National Entertainment Journalism Awards, three LA Press Club Awards for journalistic excellence, Hearst Awards, Will Rogers Foundation Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers. A native of Syracuse, New York, Block is a graduate of Ithaca College, and has an Associate Degree in Film Production from the New York Institute of Photography. Heis married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.

Co-hosts Brad Forsythe and Ray Schilens interview William Higham, author of THE NEXT BIG THING. William has worked with consumers for 20 years. He began his career in the entertainment industry: running marketing and communications campaigns at Sony, Virgin and then Universal, for artists from Michael Jackson to The Rolling Stones. He moved into research in 1999, working as a consultant for global trends network Breaking Trends for a range of clients, from Levi’s to British Telecom. He set up future trends and consumer research consultancy The Next Big Thing in 2001. The Next Big Thing studies and predicts consumer trend patterns across a range of industries and demographics. Higham writes trend and future strategy reports, runs trend workshops and focus groups, and organises and interprets field surveys. He specialises in Macro (cross-industry, cross-demographic) social, consumption and leisure trends. Favourite current trends include: Re-Booting, Flip Flop Generations, Control Freaks and The We Decade. Blue chip clients range across Media (Hachette to News International), Entertainment (BBC to Universal Music), Technology (AOL to Siemens), Finance (Nat West to HSBC), Food (Aga to Budweiser) and Advertising (Ogilvy to WPP). Higham is considered an authority on consumer trends, and is regularly quoted in the Media: from ‘The Economist’ to ‘Cosmopolitan’. His book ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’ has just been published by Kogan Page.

Co-hosts Brad Forsythe and Ray Schilens interview Eduardo Porter, author of The Price of Everything: Solving the Mystery of Why We Pay What We Do. Eduardo Porter has been on the staff of The New York Times since January 2004, covering economics, and joined the paper’s editorial board in July 2007. He began his journalism career in 1990 as a financial reporter for Notimex, the Mexican news agency, in Mexico City. He was a correspondent in Tokyo (1991-1992) and in London (1992-1996). In 1996, Porter was appointed editor of the Brazilian edition of América Economía, a business and economics magazine based in Sao Paulo. In 2000, he became senior special writer for The Wall Street Journal, based in Los Angeles, covering the Hispanic population in the United States. He is a graduate of the Universidad Nacional Autónoma de México. He has an MSc in quantum fields and fundamental forces from Imperial College of Science, Technology and Medicine in London.

Co-hosts Brad Forsythe and Ray Schilens interview Carl Izzi, president of GlobalHue/Next, the agency’s ground-breaking, total market division, and a member of GlobalHue’s Executive Committee. Carl is a marketing and advertising professional with expertise in Digital, Relationship Marketing, and targeted Mass communications. His twenty year career spans sales, marketing and advertising in U.S and Latin American markets. Prior to assuming his current role, Carl founded GlobalHue’s interactive practice and helped the company break ground in the digital multicultural space for clients including Wal-Mart, Bermuda Tourism, the U.S. Navy, Chrysler/Jeep/Dodge and others. He previously held other senior management positions with GlobalHue, including SVP/Group Account Director, managing the agency’s relationship with Chrysler, Jeep and Dodge, and SVP/Field Account Director, where he founded and grew the agency’s retail marketing practice. Previous to GlobalHue, Carl held marketing and management positions with Boston-based Digitas, Lab Corporation of America and Wego Development in Costa Rica. Carl received a B.A. from Loyola University in Chicago and an M.B.A. from the F.W. Olin School of Business at Babson College. He is also an alumnus of INCAE (Instituto Centroamericano de Administración de Empresas) – Latin America’s premier MBA program. He lives in Michigan with his wife and children.

Co-hosts Brad Forsythe and Ray Schilens interview Lisa Hershman, CEO of Hammer and Company. Hershman is a seasoned business professional and author, who brings a wealth of real-world experience and an innovative styleto her position at Hammer and Company. Prior to joining Hammer and Company, Hershman served as Corporate Senior Vice President of Operational Excellence at Avnet, Inc., the world’s largest B2B distributor of electronic components and computer equipment. Hershman’s successful management of Op Ex initiatives in the 72 countries in which Avnet has operations led to her being honored with the 2008 Avnet corporate Chairman’s Award. Hershman’s global implementation of Hammer principles at Avnet led to an extensive multi-year collaboration between Hershman and Hammer. Her practical experience, engineering background, and engaging presentation style led to her selection as Dr. Hammer’s successor at Hammer and Company. Previously, she led Process and Resource Development efforts at Brightpoint, a $2 billion provider of integrated logistics services, where she reduced defects per million by 97 percent in 3 months. Her skills as an engineer were honed during her time with General Electric, where she managed a portion of the Seawolf submarine program. Hershman, co-author of the business guide Faster, Cheaper, Better; The 9 Levers for Transforming How Work Gets Done (rated 8 out of 10 by Inc. Magazine), is an inspirational and sought-after speaker and conference moderator/leader both in the United States and abroad. She is a regular contributor to BusinessWeek and her columns have appeared in Forbes.com and Foxnews.com. She has appeared as a business expert on Fox Business News, the Jim Bohannon Show, the Ron Insana Show, and other nationally syndicated business radio programs. Lisa has also been featured addressing current trends affecting women in the corporate world for Fortune Magazine and Monster.com. She served as the Chairwoman of Avnet’s Executive Women’s Forum, as National Secretary of the Business and Professional Women’s Foundation (BPW USA), and as part of the Indiana Commission for Women. She currently serves as a Board Member for CAM-I. Hershman earned her degree from Clarkson University, studying engineering and industrial distribution.

Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at Euro RSCG Chicago. Rose provides business strategy and planning expertise for the agency’s entire portfolio of brands. Rose also is responsible for the strategy and planning function of Euro RSCG Discovery, the agency’s data and analytics unit. Rose has spent nearly 20 years reinvigorating brands and uncovering insights that help clients build their businesses. She has worked on some of the world’s most prestigious brands including McDonald’s, Coca-Cola, IBM, Microsoft and AT&T, and is known for her ability to deliver strategic expertise across all forms of media communications. Previously Rose served as chief planner at Leo Burnett. She also was the lead architect and spokesperson of the agency’s Global Man Study, which involved marshalling insights from 15 countries on the state of modern masculinity. Rose has honed her skills in the United Kingdom, Canada and the United States at some of the top marketing communications agencies in the world – Ogilvy, Wunderman/Y&R, Mullen, and TBWA Chiat/Day.

Co-hosts Brad Forsythe and Ray Schilens interview Jane Maas, author of “Mad Women.” Jane began her advertising career at Ogilvy and Mather as a copywriter in 1964 and eventually became a creative director and agency officer, leaving in 1976 to become a Senior Vice President at Wells Rich Greene. She was named president of the New York advertising agency Earle Palmer Brown in 1988. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the “I Love New York” campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How To Advertise, first published in 1977, which is still in print and has been translated into 17 languages. Today, she serves as marketing consultant to a number of Fortune 500 companies and conducts marketing seminars for the Association of National Advertisers. Jane currently lives in New York City.

Co-hosts Brad Forsythe and Ray Schilens interview Jane Barratt, President of Young & Rubicam’s flagship New York agency. Barratt’s experience as a global branding and digital expert spans three continents and almost 20 years working with some of the world’s strongest brands. Jane joined in 2010 from Sapient Interactive, where she spent two years as Managing Director, responsible for driving an expansion of marketing services for a broad range of global clients. Prior to that, Jane spent ten years at Euro RSCG, where she was promoted multiple times during her tenure. At Euro, she held roles in Australia, Malaysia and Hong Kong, before becoming Managing Director of Euro RSCG 4D NY, the network’s digital and direct agency.

Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License’s mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment including innovative efforts on behalf of Ford, Walmart, Cotton, Anheuser Busch, Sprint and the many creative agencies they partner with.

Co-hosts Brad Forsythe and Ray Schilens interview Kit White, author of “101 Things To Learn In Art School.” He is a New York-based artist who is an Associate Professor in the MFA Program at Pratt Institute in Brooklyn. Kit studied fine arts at Harvard University and his work has been the subject of numerous one-person exhibitions in New York and beyond. His work is in the collections of many museums including the Guggenheim, Johnson Art Museum and Huntington Art Museum. Kit earned the Tiffany Award for Painting, was a nominee for the National Artists Award, and was a Visiting Artist, American Academy in Rome. He is on the board of the Alliance for Young Artists and Writers and is represented by Andre Zarre Gallery in New York. Visit his website at www.kitwhiteart.com

Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S.Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit: George Lois: The Esquire Covers @ MoMA. A new book celebrating the MoMA installation was published by Assouline in March 2010. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S.Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit: George Lois: The Esquire Covers @ MoMA. A new book celebrating the MoMA installation was published by Assouline in March 2010. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.”