Positive Behavior Change With Lesley Bielby

Episode 38 of the REALLY Know Your Customer podcast, hosted by Betsy Westhafer and Tony Bodoh, titled "Positive Behavior Change With Lesley Bielby" was published on December 22, 2021 and runs 37 minutes.

December 22, 2021 ·37m · REALLY Know Your Customer

0:00 / 0:00

Episode Description

Lesley Bielby is back. She recently returned to creative marketing agency, DiMassimo Goldstein (DiGo), for the third time in her career. This time, she joins the team as Co-CEO and Chief Strategy Officer. Lesley shares her global career journey with Tony and Betsy, which includes major marketing agencies in cities like London, New York and Boston.

DiGo recently redesigned their strategy to solely focus on positive behavior change in every part of their business: their clients, their employees and their culture. With this in mind, Lesley talks about having to pass on opportunities that no longer align with their mission of positive behavior change. An admittedly hard thing to do for any business.

Dive into this episode as Lesley shares the “3 M’s” customer journey strategy where her team looks at every customer using the 3 M’s: motivation, momentum, and moments that matter.

Share this episode

Similar Episodes

S2:E20: Accountability vs. Motivation

Jun 10, 2022 ·8m

S2:E19: Seeing The Greater Purpose

May 12, 2022 ·10m

S2:E18: Opportunity Mindset

Apr 11, 2022 ·6m

S2:E17: Eat the Frog!

Apr 8, 2022 ·8m

S2:E16: Real Winners Never Lose

Mar 24, 2022 ·10m

S2:E15: Influence vs. Persuasion

Mar 17, 2022 ·11m

Similar Podcasts

Get Off The Cash Flow Roller Coaster! Amy Donaldson Business and Entrepreneurship as we know it is changing. Join me and discover how to successfully navigate this new world of technology disruptors. How do business owners like us achieve sustainable profitably in the midst of automation everywhere? Is it possible to offer the very best customer experience and charge enough to really thrive? Those are the questions! My name is Amy Donaldson, author of Get Off The Cash Flow Roller Coaster!, I am your host and this podcast seeks to find the answers! Do you know your teachers? Gonzalo Palafox Flores This podcast is I will give questions to a teacher every episode and see if you really know your teacher. I want the podcast to be made with love and acceptable to any student or parent. So follow along and I will try not to make it boring. This Week in Richardson This Week in Richardson Sure, you live in your neighborhood, but do your really know your neighbors? This Week in Richardson gives listeners a glimpse into what your neighbors actually say, what they care about, and what makes your community unique. Each episode is a dramatic reading of real conversations with neighbors. And, no, Richardson, Wyoming is not a real place, but the conversations dramatized in the podcast are real. Spilling the tea with Yogi Magee natalie magee Have you ever wondered what it’s really like to lead a yoga retreat? Or how a person achieved such a large following on social media? What does it take to build a brand or become an influencer? And do you really make any money taking people hiking or teaching yoga? I’m Yogi Magee and I’m here to spill the tea. I’m answering all the questions you want to know about what it’s like to build a brand centered around your persona. Along the way I’ll be interviewing others, seeing if I can get them to spill the tea on their own lives. Because there is always more to how we present ourselves online.

URL copied to clipboard!