Research Strategist on Why Marketers Are Out of Practice with Consumers

Co-host Brad Forsythe interviews Ridgway “Taddy” H. Hall, Chief Strategy Officer for the Advertising Research Foundation (ARF). Taddy is a recognized authority in the fields of Innovation and Strategy and has held senior management positions in US and Latin American companies in both private equity investment firms and operational companies. Taddy’s additional experience includes managing the successful growth of database marketer, WebMiner; directing international operations for Latin America’s largest independent search engine, Guby Network; launching the highly successful Internet Business Services Division for the nation’s largest specialty autoparts distributor, Keystone Automotive; and from 1994 to 1997 Taddy lived in Santiago, Chile where he worked as CEO of Au Bon Pain, Chile. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.