Revisiting Our Elevator Pitch: What One Year of Big Bad Marketing Taught Us

One year ago, we kicked off this podcast with a scrappy little elevator pitch and a mission: help real small business owners DIY their marketing on a budget. And honestly? That messy first draft was exactly what we needed to get started.Now, one year later, we’re revisiting our original elevator pitch, breaking down what’s changed, what’s stayed the same, and how our own clarity has evolved as Big Bad Marketing has grown. We’re also sharing the biggest lesson we’ve learned after working with small business owners all year long: if everything in your business feels hard, it usually starts with a fuzzy elevator pitch.In this episode, we’ll walk you through:Our original 2024 elevator pitch (and whether we’d change it today)The 5-part template you can still use to nail your own pitchHow your elevator pitch exposes deeper issues with your offers, pricing, or audienceHow to test, refine, and evolve your pitch as your business growsIf you want to reshape how you talk about what you do, and finally make it clear, confident, and easy for customers to say “ohhh, I need that”, this episode is for you.🎧 Listen to our original elevator pitch episode:https://podcasts.apple.com/us/podcast/the-elevator-pitch-how-to-sell-yourself-in-30-seconds/id1793837831?i=1000687632491📘 Read the companion blog post:https://www.bigbadmarketing.com/blog/heres-how-to-perfect-your-elevator-pitch📬 Get our monthly BBM newsletter:https://www.bigbadmarketing.com/newsletterLet’s do this.