ROI and AI – thoughts on making sure you’re getting the most out of your AI strategy.

In this episode, Greg sits down with Melissa Solis, CEO of Inbenta, to discuss the evolving role of artificial intelligence in the banking industry. Melissa shares her impressive personal journey leading to her current role at Inbenta, a company focused on leveraging AI to transform financial services. She highlights the massive investments banks are making in AI, projected to reach $45.6 billion in 2024, and the challenges they face in achieving meaningful ROI due to issues like inconsistent data and the lack of explainable AI models.Melissa delves into the critical importance of addressing the "data problem" in AI implementation, emphasizing that banks do not need to overhaul their systems but instead adopt a "knowledge-first architecture." She explains Inbenta’s four-stage approach—intelligent ingestion, knowledge engineering, advanced AI orchestration, and governed responses—that enables banks to build on existing systems while ensuring transparency and compliance. By focusing on structured data and explainable AI, banks can reduce costs, improve customer satisfaction, and meet regulatory requirements, avoiding the risks of "black box" decision-making and compliance penalties.The conversation also explores the customer-facing side of AI, where Melissa outlines best practices for deploying virtual assistants, live agent support, and enterprise search tools to enhance customer experience. She stresses the importance of personalization, real-time problem-solving, and integrating AI with existing systems to deliver consistent, human-like interactions. Melissa concludes by urging banks to act quickly but wisely, as the cost of inaction or poor implementation can lead to lost customers and competitive disadvantages. This episode offers valuable insights for financial institutions navigating the complexities of AI adoption in a rapidly evolving landscape.More info:Inbenta: https://www.inbenta.com/; https://www.linkedin.com/company/inbenta/Melissa Solis: https://www.linkedin.com/in/melissa-solis-3532302a/Greg Palmer: https://www.linkedin.com/in/gregbpalmer/Finovate: https://www.finovate.com; https://www.linkedin.com/company/finovate-conference-series/FinovateSpring: https://informaconnect.com/finovatespring/#Finovate #FinovateSpring #Banking #banks #ai #aistrategy #payments #cx #credit #lending #digitaladoption #podcast #fintechpodcast #financialservices #innovation #digitraltransformation #fintech #finserv #modernization