Scott Smith – Why Recruiting Is Broken (and How to Fix It)

Camp Jennings sits down with Scott Smith, Co-Founder of Henry North, to explore how recruiting is evolving—and why the future belongs to firms that lead with trust, transparency, and deep specialization. From building Henry North around client intimacy and candidate advocacy, to disrupting the traditional agency model, Scott shares how he’s creating a modern recruiting experience that actually works for humans. He also dives into the changing expectations of candidates, the importance of founder-led selling in services businesses, and how clear process and positioning help Henry North stand out in a noisy space. Follow Scott on LinkedIn. Highlights: [01:40] Why most recruiting feels broken—and what to do instead[05:30] Building Henry North around trust and long-term partnerships[09:20] Scott’s philosophy on founder-led selling and client intimacy[13:50] How to scale high-trust recruiting in a service business[18:10] The power of tight process and clear positioning[22:45] Finding joy in the work, not just the outcome[27:30] Why Henry North is betting on people—not just placements