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Speaking the language of execs: it's not about CX

EPISODE · Apr 19, 2021 · 47 MIN

Speaking the language of execs: it's not about CX

from Insights Unlocked · host UserTesting

Are you speaking the language of your executives?  If you’ve been sending them a doc to explain your latest great idea, you’re not.  Because they speak in the language of spreadsheets.  In Episode 12 of the Human Insight #podcast, @Tamara Adlin discusses the importance of understanding your audience, especially when your audience are your executives. In this episode, you'll learn: Her seminal book, The Essential Persona Lifecycle: Your Guide to Building and Using Personas Her magic trick to achieving executive alignment Startups and the Catch 22 of the MVP

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Speaking the language of execs: it's not about CX

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