Stop Marketing Your Small Biz (Temporarily) and Do This Instead!

If your marketing hasn’t been working, it’s probably because you’re doing what most small business owners accidentally do: sending traffic to something that’s not fully built yet.In this episode, we cover:Why your marketing isn’t converting (and why it’s not your fault)The real reason paid ads, boosted posts, and fancy websites flopThe 3 questions every small business must answer before marketing can workThe 8-step foundation every small biz needs:Clear, sellable offersBiz math + pricing that makes senseEnd-to-end delivery processYour buyer’s journeyUser personas + competitive landscapeMessaging + brand voicePlatformsWebsite basicsWhat to focus on in 2026 to show up consistently without burning outHow to create a simple, sustainable marketing cadence you’ll actually stick toRelated Big Bad Marketing episodes:How to Choose the Right Marketing Channels for Your Small BizBuilding great offersCreate once, publish everywhere (COPE)User Personas: How to Actually Understand Your AudienceTarget audience 101How to Build a Sales Funnel: Part 1 + Part 2