Style Guide for Annual Reports

from Dragoman Transcreation · host UMIT OZAYDIN

General Rules An annual report contains a company’s achievements and financial figures and is provided to shareholders, stakeholders and potential investors. The report uses several styles of writing: descriptive, corporate, advertising, financial, and legal. Previous reports are good benchmarks. Research is key to successfully translate an annual report. Search not only on client’s website but also on other related websites for benchmarking purposes. Try to find sources in written in the target language, not translations of local corporations. Internet is […]Become a supporter of this podcast: https://www.spreaker.com/podcast/dragoman-transcreation--4083088/support.

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Founded in Transcreation 💫 Delfina Morganti Hernández Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃

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