The #1 Way to Win at Marketing in 2026

In this episode, I sit down with the founder of MasterClass to discuss why the traditional marketing playbook is officially broken. I explain why subjective opinions in the boardroom are killing your creative and why you need to stop trading on "Madison Avenue" metrics. I also dive deep into "Interest Media" and why a creator with zero followers can out-reach me if their content is more relevant. You’ll learn about:Why Organic Social is Your Best R&D ToolThe Concept of "Day Trading Attention"How to Scale Your Content to 100 Posts a DayWhy Authenticity is the Only Way to Leverage CultureHow to Overcome Your Fear of AI and Use it as a Tool