The GaryVee Audio Experience

In this episode of the GaryVee Audio Experience, I sit down with a group of hungry creators to discuss the future of the creator economy. I explain why selling your own product is the "inevitable outcome" for anyone building a brand and why you need to stop worrying about quality and start focusing on volume. I also dive into my strategies for hiring based on energy and why staying "in the dirt" of your craft is the only way to stay relevant in 2026.

In this episode of the GaryVee Audio Experience, I sit down with the team at the We Got Sole Podcast to discuss the evolving world of reselling and culture. I explain why I believe reselling is a better business education than college and why the current "soft" sneaker market is actually a massive investment opportunity. I also dive into the importance of your reputation as a moat and why being a "nice guy" is a long-term business strategy. You’ll learn about:My "hire fast, fire faster" management philosophyWhy I’m bullish on vintage comic books and fictional character cardsHow to use AI tools to scale your business solo

In this episode of the GaryVee Audio Experience, I talk about the fundamental connection between love and business. I encourage you to stop treating business as a cutthroat venture and start treating it with the warmth and care of a personal relationship. I also discuss why financial independence from your parents is the only way to find true happiness and why your success is entirely predicated on your ability to produce content. You’ll learn about:The "Clouds and Dirt" PhilosophyWhy Financial Success Won't Cure InsecurityHow to Practice Radical GratitudeThe Danger of Parental Financial Support After 22How to Scale Your Communication Through Content

In this episode of the GaryVee Audio Experience, I dive deep into the intangible factors that drive real success. I explain how the most important metrics in my life: confidence and self-esteem can’t be tracked on a spreadsheet. I also share personal stories from my childhood as an immigrant, including my earliest memory in America and how my mother’s parenting style shaped my temperament as a leader today. Happy Mother's Day to all the wonderful mothers out there 💜

In this bonus episode, I go on a deep-dive rant about why your professional achievements matter way less than your character. I share why I’m obsessed with proving that “nice guys win” and why I’ll always choose soul-fulfillment over a bank account balance. I also break down the difference between being delusional and practicing "practical optimism," and why you need to stop letting fear or the opinions of others dictate your future. You’ll learn about:Why character matters more than professional successHow to choose passion over profit for long-term happinessThe difference between toxic positivity and practical optimismWhy you need to cut out toxic friends and bad habits to winHow to stop letting generational fear hold you back

In this episode, I sit down with the founder of MasterClass to discuss why the traditional marketing playbook is officially broken. I explain why subjective opinions in the boardroom are killing your creative and why you need to stop trading on "Madison Avenue" metrics. I also dive deep into "Interest Media" and why a creator with zero followers can out-reach me if their content is more relevant. You’ll learn about:Why Organic Social is Your Best R&D ToolThe Concept of "Day Trading Attention"How to Scale Your Content to 100 Posts a DayWhy Authenticity is the Only Way to Leverage CultureHow to Overcome Your Fear of AI and Use it as a Tool

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in the next 24 months: Live Social Shopping. I encourage you to do your homework and start selling on platforms like TikTok Shop and Whatnot. I also discuss how to prepare for the massive shift AI is bringing to every industry and why taking 100% accountability for your life is the only way to win. You’ll learn about:How to Start Selling on Live ShoppingWhy You Need 100 Hours of AI ResearchHow to Deal with Judgment or DisapprovalThe Importance of Self-Awareness in BusinessWhy You Should Maximize for Joy, Not Just Money

In this episode of the GaryVee Audio Experience, I talk about the biggest shift in the history of marketing: Live Commerce. I encourage you to put in your 20 hours of homework: 10 hours of research and 10 hours of practice to start selling on platforms like TikTok Shop and Whatnot. I also discuss why corporate inertia is holding back the world's biggest brands and why human connection is the only moat in an AI-driven world. You’ll learn about:The shift from Traditional E-Commerce to Communal CommerceWhy the "Gift of Gab" is the most valuable skill in 2026How to build a brand through relevance rather than boardroom ideologyThe 20-hour framework for mastering new platformsWhat we can learn from the $700 billion live shopping market in China

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity for small businesses in 2026: the "Barbell Economy." I encourage you to lean into both extreme AI efficiency and extreme analog, real-life experiences. I also discuss how to use AI as a thinking partner for your content strategy and why live shopping is the next frontier for service and product businesses. You’ll learn about:The Rise of Extreme AnalogHow to Use AI Tools for Content CreationBuilding Community Through "Clubs"How to Scale Using Live Shopping and "Commerce-tainment"How to Deal with Keyboard Warriors and Online Judgment

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your 20 hours of homework on how to get started selling on platforms like TikTok Live, Whatnot, and more. I also discuss how to be more efficient by saying no and why there’s no such thing as work-life balance.You’ll learn about: The Power of “No” Career Advice for a Young EntrepreneurHow to Start Selling on Live Shopping How to Overcome Imposter SyndromeHow to Deal with Judgement or Disapproval

In this episode of the GaryVee Audio Experience, I sit down with Dr. Amanda on her podcast Midlife Muse to talk about how to build momentum in business and life through gratitude and self awareness, why the fear of “being seen” is holding you back, and the impact of 6th place trophies. Dr. Amanda and I also discuss why losing is good, the impact my mother has had on me and why hanging out with 70-80 year olds will change your life for the better.

In this episode of the GaryVee Audio Experience, I break down the biggest shifts in consumer behavior I’m seeing in 2026. I discuss why the "mid-funnel" has eaten the marketing world and why brands need to stop wasting money on "upper funnel" guessing games. I also dive deep into my prediction for the rise of "extreme analog" businesses - from physical retail to alternative sports - as a reaction to the explosion of AI. You’ll learn about:The Zero-Cost Distribution OpportunityWhy I’m Betting on Pickleball and Wiffle BallThe Future of Live Social Commerce and TikTok ShopWhy "Fresh Eyes" are Your Biggest Competitive Advantage

In this episode of the GaryVee Audio Experience, I talk about the biggest mistake young entrepreneurs make: being impatient for the result while being lazy in the daily work. I encourage you to stop looking at the "glamorous photoshopped" lives of others on social media and start focusing on your own execution. I also discuss why you should document your journey rather than pretending to be an expert and why the "process" is more important than the "end goal". You’ll learn about:The Concept of Macro Patience and Micro SpeedHow Comparison Destroys ProductivityThe Importance of Documenting Your JourneyWhy Your 20s are for Sacrifice and LearningOvercoming the Pressure of Arbitrary Milestones

In this episode of the GaryVee Audio Experience, I sit down on the Prakhar Gupta Podcast to discuss the biggest shift in technology since the advent of the web: Artificial Intelligence. I encourage you to do your 50 hours of homework to understand how AI will create wealth for the long tail of the population. I also discuss the importance of self-esteem, the flaws in modern parenting, and why you need to stop living for other people's judgment.  You’ll learn about:How to Take Control of Your Social Media AlgorithmsThe Exploding Value of "Analog Access"How to Overcome the Fear of RegretThe Relationship Between Self-Esteem and Accountability

In this episode of the GaryVee Audio Experience, I talk about the massive shift we’re seeing in technology and consumer behavior. I encourage you to spend 30 to 50 hours of homework on agentic AI and "OpenClaw" to understand how to build a team of AI agents for your business. I also discuss the $1 trillion live shopping market and how being a TikTok affiliate can be a more profitable path than traditional content creation. You’ll learn about:The Future of Live Social Shopping and TikTok AffiliatesBuilding Your World with Agentic AIWhy You Need to Post 8-19 Times a DayThe Difference Between "Pointing Thumbs" and "Pointing Fingers"How to Live in Reality and Tune Out External Noise

In this episode of the GaryVee Audio Experience, I throw it back to some past keynotes where I break down how to grow your business through social media and why adapting to new technology is imperative. I also discuss the importance of positive perspective... Life is how you see it my friends You'll learn about: The LinkedIn B2B Ad StrategyWhy "No" is Poison for Your BusinessHow to Build a "Honey Empire" Through Soft SkillsThe Strategy of "Contextual Creative at Scale"Using a Podcast as a Business Development Tool

In this episode of the GaryVee Audio Experience, I sit down with the leaders of Ulta Beauty to discuss the massive shift happening in retail and leadership. I encourage you to stop weaponizing fear and start focusing on "Kind Candor" to build long-term trust with your teams. I also discuss the "Barbell Effect" of retail—where high-tech AI meets high-touch analog—and why physical stores must evolve into experiential content studios to survive. You’ll learn about:The Concept of Kind CandorWhy I'm Bullish on Analog ExperiencesHow to Eliminate Fear in the WorkplaceThe Future of Live Shopping and Content StudiosWhy You Need to Give Yourself More Grace

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have right now: your youth. I encourage you to do the work and taste as many different things as possible before the baggage of life sets in. I also discuss why the "nice guys finish last" mentality should be eliminated and why self-awareness is the ultimate competitive advantage.  You’ll learn about:The 50-Month Window for RiskWhy I Think College is a Racket for EntrepreneursHow to Fall in Love with LosingThe Power of Tuning Out Parent and Peer PressureWhy Kindness is a Winning Business Strategy

In this episode of the GaryVee Audio Experience, I sit down on the vYve Speaker Session to tackle the biggest hurdles in marketing and scaling today. I challenge the idea that every founder needs a personal brand and explain why high-volume content is your most important job in 2026. I also discuss how to integrate AI into your business model and why you need to stop over-polishing your social media presence. You’ll learn about:Why personal branding is a choice, not a requirementThe strategy for posting 16 times a day to winHow to treat social impact as a "plus up" for your businessWhy YouTube Shorts is the key to winning with Gemini and Google SearchHow to scale your business by reinvesting all profits for an exit

In this episode, I sit down to discuss the critical challenges facing modern men and boys in an era of unlimited optionality and extreme insecurity. I encourage you to take your foot off the pedal as a parent and allow your children to face the "jungle" of real-world consequences. I also discuss why financial enabling is destroying the self-esteem of young adults and why true success is measured by peace of mind.You’ll learn about:The Danger of "Eighth-Place Trophies"Why Your Kid is Not Your FriendHow to Use Sports to Teach HumilityThe Importance of Dealing with "Sucky Authority"Why Financial Independence is the Key to Self-Respect

In this episode of the GaryVee Audio Experience, I talk about the massive technological shift happening right now: the rise of AI. I encourage you to put in the 100 hours of homework required to understand how AI agents will soon be making decisions for your customers. I also discuss why the "Interest Graph" has replaced social media and why your current Google SEO strategy is about to become as irrelevant as the Yellow Pages.You’ll learn about:The Ultimate Funnel: Building a Personal BrandWhy Video Proof is Dying in the Next 10 YearsHow to Scale Content to 4,000 Posts a Day Using AIThe B2B Opportunity on LinkedIn Right Now

In this episode of the GaryVee Audio Experience, I sit down with the Hobby Nonsense crew to discuss the massive shift happening in the trading card world. I dive deep into why I believe fictional character "rookie cards" are the most undervalued assets in the hobby today and why a character like Spongebob has more staying power than a retired athlete. I also share the strategy behind the new VeeFriends Super Sticker Spectacular launch and why supporting local card shops is the key to long-term success.You’ll learn about:The launch of the VeeFriends Super Sticker SpectacularWhy I’m prioritizing local retail stores over direct salesThe massive upside of vintage fictional character cardsMy 40-year vision for building VeeFriends into a global IP

In this episode of the GaryVee Audio Experience, I sit down for a Q&A to discuss the biggest marketing arbitrage available right now: LinkedIn. I break down why it’s currently mirroring the 2011 era of Facebook and why you need to stop making excuses and start posting. I also dive deep into the operational realities of building a $100 million agency, the importance of "documenting" over "creating," and why your biggest growth will come from the word "no." You’ll learn about:The Current Arbitrage on LinkedInWhy You Should Be in the "Mickey Mouse" BusinessThe "Document, Don't Create" Content StrategyHow to Scale a Service Business through HR

In this episode, I sit down to discuss the massive shift we're seeing in 2026. I talk about the "Barbell World," where extreme technology and real-life analog experiences are both exploding in value. I encourage you to stop being a "mason" and start becoming an "architect" by using AI to scale your thinking rather than just your tasks. I also discuss why I’m hyper-focused on YouTube and long-form writing to stay relevant in a world driven by LLMs. You’ll learn about:The Rise of Analog ValueHow to Build an AI-Proof Personal BrandThe Difference Between Real Entrepreneurs and ExecutivesHow to Use "Practical Optimism" to Beat AnxietyWhy Curiosity and Humility Are Your Greatest Superpowers

In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I’m doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You’ll learn about:The Intersection of Collectibles and CPGMy Philosophy on Micro-Quitting vs. Macro-QuittingHow to Scale a Brand via Live Social ShoppingWhy "Humanity" is the Best Marketing for Small Businesses

In this episode of the GaryVee Audio Experience, I talk about the single greatest gift you can have in life: adaptability. I share the origin story of my "Adaptable Alien" character and why being overly rigid is an accelerator for anxiety. I also dive deep into the "Obligation Mindset" - the internal battle of wanting to say yes to everything while knowing your time is your most valuable asset. You’ll learn about: The connection between rigidity and anxietyWhy I’m on a mission to eradicate world anxietyHow saying "yes" when you’re young creates serendipityThe discipline required to finish the last 10% of a projectWhy authenticity is the fastest way to move in business

In this episode of Tea with GaryVee, I talk about the biggest mindset shift you need in 2026: choosing radical optimism over the "fear cupcakes" being sold by the media and world leaders. I encourage you to take full accountability for your life because you are in total control of your happiness. I also discuss the massive business opportunity in Live Shopping and why you should start selling today, even if it's just items from your garage.You’ll learn about:The Live Shopping RevolutionWhy Accountability is a Form of LoveHow to Use AI (like Meta's AI) to Find Local CollaboratorsDealing with Grief and Moving into New Seasons of LifeWhy Everything in Life Requires Action

In this episode of Tea with GaryVee, I dive deep into why you need to stop overvaluing other people’s opinions and start forgiving yourself for your failures. Whether it’s a business that didn’t take off or a personal mistake, I explain why "peacocking" and worrying about your neighbors' judgment is stalling your growth. I also discuss my early predictions for live shopping and how I’m currently using AI tools as strategic thinking partners to stay ahead of cultural trends.You’ll learn about:The "Insanity" of Beating Yourself Up After FailureWhy Richard Pryor Would Have Crushed Social MediaUsing AI (Claude, Gemini, ChatGPT) for StrategyHow to Heal from Toxic, Insecure RelationshipsThe Reality of Accountability in any Economic System

In this episode, I talk about the biggest opportunity you have in 2026: Intentionality. I encourage you to stop measuring your life by "vibes" and start looking at the actual impact you’re making in your business and relationships. I also discuss the inevitability of AI, why I’m betting big on Substack and Live Shopping, and why your biggest problem is the person looking back at you in the mirror. You’ll learn about:The Power of Radical AccountabilityWhy Kindness is a Warrior TraitHow to Navigate the 2026 Digital EconomyThe Importance of Candor with Loved OnesWhy Fear of Failure is Small Compared to Real Life

In this episode of the GaryVee Audio Experience, I sit down to discuss the biggest opportunity you have in 2026: taking control of your health and your mindset. I also discuss how to be a better leader by working for your employees and why you need to audit the positivity of your inner circle. You’ll learn about:The Power of Radical AccountabilityWhy Insecurity is the Greatest Poison in SocietyThe Odds of Being Alive and the Need for GratitudeWhy Technology Doesn't Care About Your Feelings

In this episode of the GaryVee Audio Experience, I dive deep into the core themes of my book, 12 and a Half. I discuss why emotional intelligence is the greatest advantage in today's business world and why traits like empathy and patience are far from "soft." I also share my personal journey with "kind candor" and how I’ve learned to deliver hard truths through a vessel of kindness. You’ll learn about:The 13 Ingredients of SuccessHow to Balance Ambition with PatienceWhy Ego is Just Insecurity DisguisedMy Strategy for Massive Content ProductionHow to Find Happiness by Silencing Outside Judgment

In this episode of the GaryVee Audio Experience, I sit down with Poppi co-founder Allison Ellsworth to discuss the biggest transition in marketing history: the shift from social media to "interest media." I challenge you to stop relying on outdated "potential reach" and start posting one to three times a day on LinkedIn and TikTok. I also dive into why branding is an art form that requires humility and why replying to your comments is the most underutilized growth hack in the game.You’ll learn about:Potential Reach vs. Actualized ReachWhy LinkedIn is the New Facebook 2012The Effect of TikTok for B2C BrandsHow to Build a Brand Community Through Radical ListeningWhy Ego is the Greatest Barrier to Your Business Scaling

In this episode, we refurbished a keynote I gave back in 2017 in Los Angeles, CA. I break down why the digital environment is the greatest historical opportunity for entrepreneurs since the industrial revolution. I challenge you to stop debating the "minor leagues" and start committing 20 hours to educate yourself on the technologies that will help you 2-3x your business. I also discuss the necessity of being a media company first and why your reputation is shifting entirely to the digital environment.You’ll learn about:Why Attention is the Number One CurrencyDocumenting the Journey vs. Faking a LifestyleThe "Immigrant Mentality" for Modern BusinessWhy Every Business is Now a Media CompanyPreparing for the Voice, AR, and AI Revolution

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in 2026: becoming a content media company. I encourage you to do your 20 hours of homework on how to get started with AI and new social platforms like TikTok Shop and YouTube Shorts. I also discuss how to be more efficient by cutting down meeting times and why there’s no such thing as "no time" for marketing. You’ll learn about:How to adopt a media-first mindset for any industryThe 24-posts-a-day strategy for ultimate reachHow to use "Green Screen" commenting to provide daily valueUsing AI (ChatGPT, Claude, Gemini) to fuel your content researchThe transition from traditional SEO to AI-driven search results (AEO/GEO)

 In this episode of The GaryVee Audio Experience, I talk about the biggest opportunity you have right now: the shift in social media algorithms. I encourage you to do your homework on where your specific audience actually lives, whether that is LinkedIn for executives or TikTok for the 40–60 demographic. I also discuss how to prepare financially to chase your dreams and why the secret to my career isn't talking—it’s listening.You’ll learn about:The "A to Z" Texting Strategy for New BusinessesHow to Use AI to Solve Hardcore Marketing QuestionsThe Importance of Cutting Overhead to Fund Your DreamWhy "Giving it Away for Free" Builds the Most TrustHow to Overcome the Fear of Selling

In this episode, I sit down on the We Might Be Drunk Podcast to discuss the massive shift happening in media and technology. I encourage you to stop fearing the future and start understanding how AI-driven tools like perfect dubbing and digital avatars are going to provide unparalleled opportunities for creators to reach global audiences. I also discuss my "over-indexing" ad strategy and why sports tribalism is the best way to understand human behavior in 2026.You’ll learn about:The Power of "Organic First" ContentHow AI Will Eliminate Language Barriers for CreatorsThe Rise of Live Social Shopping (Commerce-tainment)Why "Overexposure" is an Outdated ConceptHow to Use Social Algorithms as a Real-Time Feedback Loop

 In this episode of the GaryVee Audio Experience, I talk about the massive shift in consumer attention from television to the mobile device and why "dinosaur" marketing tactics are failing in today's market. I encourage you to understand the power of organic reach on platforms like TikTok and LinkedIn and explain why I believe every entrepreneur should be producing 30 to 50 pieces of content daily. I also discuss the leverage you gain by starting a local podcast and why the sports card market is currently the most underpriced asset class in the world.You’ll learn about:The Concept of "Day Trading Attention"How to Scale a Brand Without Traditional RetailersThe "High School Party Rule" for Business Development

In this episode, I sit down to discuss my journey from a broken USSR immigrant to the founder of VaynerMedia and VaynerX. I share why the "game" of business and the daily grind are more important to me than the trophies or the money. I also dive deep into the concept of "Kind Candor" and how mastering firm but empathetic feedback can transform your leadership style and why long form content is the starting point for most businesses.  You’ll learn about:How to Balance Being an Operator with Being a BrandThe Difference Between "Interest Media" and Social MediaWhy Long-Form Video is the Ultimate Starting PointMy Professional Dream of Buying the New York Jets

In this episode of the GaryVee Audio Experience, I sit down with country music superstar Luke Combs to discuss his new album, the challenges of maintaining authenticity as a major artist, and the immense power of using his platform for good. I’m grateful that Luke opens up about battling OCD since childhood and how that same mental process contributes to his songwriting. We also dive into his deep commitment to his fans and his passion for leveraging his success to help young people with mental health. You’ll learn:The challenge of balancing artistic authenticity with pursuing new ventures.How the mindset that causes anxiety can also fuel creative success.Why using your platform for mental health awareness is a top priority for Luke.Why I suggested Luke start a monthly podcast dedicated to broadening the mental health conversation.How Luke demonstrates his deep care for his fans through affordable ticket bundles and meet-and-greets.

In this episode of The GaryVee Audio Experience, I break down the biggest opportunity for consumer businesses right now: Live Social Shopping. I've been watching this trend in China for over a decade, and I'm telling you, it's hitting scale in the US and is the thing most likely to affect your P&L in 2026. I also dive into the future of marketing, why "attention" is the only thing we're battling for, and why avoiding new technologies like TikTok and AI is "incredibly dangerous". You'll learn about:Why Live Shopping is the next multi-billion dollar channel.Why the creative is the variable of success in marketing.Why "social media" is now "interest media"The short-term truth about AI and job security.How to get in front of influencers and live sellers (hint: send a DM)Why you need to be "obnoxiously consumer-centric"

In this episode, I dive deep into why being "realistic" is often just a cover for fear and insecurity. I explain the "Cynicism Tax" and how a mindset of "no" is costing you opportunities you can’t even see yet. I also break down the massive difference between practical optimism and what people call "toxic positivity," and why accountability is the only thing that matters. You’ll learn about:The definition of the "Cynicism Tax"How to move from a "No" mindset to a "Maybe" frameworkThe true cost of missing out on big opportunities like FacebookWhy regret is a much worse feeling than failureHow to deal with the "cynical armies" in your comment section

In this episode, I talk about the biggest opportunity for real estate agents in 2026: moving past the "old grind" and embracing content as your new foundation. I encourage you to stop making excuses about your busy schedule and start spending 50% of your time on the 7 to 12 platforms where the world’s attention actually lives. I also discuss why being a "human" leader with empathy and humility will always outperform those who are only driven by the next commission check. You’ll learn about:The "Platforms and Handles" (P&H) framework for social mediaHow to show up in the age of AI searchThe difference between selfless and selfish contentWhy Snapchat Spotlight and LinkedIn are untapped goldminesHow to lead with humanity and scale a massive team

In this episode of the GaryVee Audio Experience, I sit down with Maryam Banikarim to discuss the paradoxes of my public persona, how I define success, and why I believe the most important conversation happening in society is around self-worth. I reveal how being an immigrant shaped my lack of fear and why I believe "nice guys finish first" in the long run. We also dive into my personal "kryptonite"—the inability to give kind candor—and how overcoming it changed my organizations and personal life. Maryam and I get deep into a shared fascination: the crisis of "late adulthood" in society and how modern parenting contributes to angst and entitlement. You'll learn:Why I view business as a sportWhy "historical pattern recognition" is the blueprint for my "predictions"Why I believe the biggest issue in society is not technology, but the lack of "self-esteem and insecurity" in the younger generation.Why I prioritize maximizing joy over maximizing money.Why I think forgiveness, of others and yourself, is the most underutilized tool for emotional health.

In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven. You’ll learn about:The transition from Social Media to Interest MediaHow to build and utilize a "Mid-Funnel" strategyThe role of a "Veditor" in modern marketingWhy LinkedIn is the best ad product for B2BPreparing for the GEO and AEO revolution

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappearing." I also discuss why selfish content always leads to plateaus and how detaching from the need for admiration is the key to courage and consistency. You’ll learn about:The Inevitable Rise of AI InfluencersWhy Attention is Always ChangingThe Power of Selflessness and Bringing Value to Your AudienceThe Necessity of Platform Diversification (YouTube Shorts, LinkedIn, Substack)Why Building Community Depth Matters More Than EverThe Massive Opportunity in Live ShoppingHow to Detach from Admiration and Deal with Judgment

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.You’ll learn about:Why "Views Achieved" is the Most Merit-Based Marketing MetricThe Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake ReportsThe Barbell Strategy: Going Extreme Digital and Extreme AnalogWhy Real-Life Experiential Content Will be Put on a PedestalThe D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production.  You’ll learn about:Why I'm Tired of Brands Ignoring Organic SocialThe Secret Connection Between YouTube Shorts and Gemini LLMAI is the New Internet: Why You're Not Too LateMy 20% Rule for Organic Social Production (Even for Small Brands)How to Become a Media Company That Sells a ProductWhy Efficiency (Not Hustle) is the Key to Finding More TimeThe Danger of Compromising Culture and IngredientsI reveal the crucial role of YouTube Shorts in feeding the Gemini Large Language Model (LLM) to help your products show up in search results. Plus, I tackle the panic around Artificial Intelligence (AI), confirming that you are not behind and providing immediate steps to start leveraging these powerful tools to become more efficient and win the future.

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely.  You’ll learn about:Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.The massive opportunity in Live Social Shopping for CPG brands.The single most important piece of career advice I have for mid and young professionals.Why creative must be validated organically before you spend working media dollars.How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.

In this episode, I give a fiery keynote to thousands of real estate agents, delivering my "Jersey tough love" on the massive shifts happening in their industry. I lay out a non-negotiable, daily content strategy, explain the "P and H" framework for multi-platform dominance, and warn why the rise of AI makes years of experience "worth zero." I discuss the limited window for free attention arbitrage and why reputation—your personal brand—is the only thing that will matter in the coming decade. I challenge agents to stop being "romantic about yesterday" and start putting in the work today. You’ll learn about:Why Attention is the Most Important AssetThe "P and H" Content Framework (Platforms and Handles)How to Create Content That is Selfless, Not SelfishWhy Posting Daily Content is Non-NegotiableThe Limited Window for Free Attention ArbitrageWhy Your Knowledge is Worth Zero in the Age of AIHow to Use YouTube Shorts to Win on Google's Gemini AI

In this episode of the GaryVee Audio Experience, I dive into the essential components of a truly happy and successful life: perspective, self-love, and a redefined sense of success. I break down why the simple act of being grateful is the foundation of my work ethic and why "luck" isn't what you think it is. I also share my unique take on the relationship between ego, humility, and self-esteem.You’ll learn about:The 400 Trillion to One Odds of Being YouWhy Ego Is Just Pure InsecurityThe "Constellation" of Self-Esteem, Confidence, and HumilityHow to Counter Hate with LoveWhy You Must Be Kind to Yourself Before Anyone ElseThe Strategy to Get Everyone to Love ThemselvesWhy We Must Change the Definition of Success from Money