The Dangers of Microwave Marketing | #018

There are many situations where getting things done quickly can equal productivity and efficiency.  Marketing, however, isn't one of them.   Although the prospect of achieving fast results can be tempting, shortcuts don't usually come without a price. In this episode, Adam explains potential penalties of placing your marketing strategy on that glass turntable and pressing "start". Episode Discussions: 3 costly dangers of microwave marketing Shiny Object Syndrome – look away! How much time to give your marketing strategy Avoid "Killing the Goose" The origin of the microwave marketing moniker So, long-term or short-term marketing?   [1:53] What is microwave marketing? -Short-term nearsighted strategy to market a business. -Doesn't take into consideration the way consumers like to engage with businesses   [2:24] The Dangers of Microwave Marketing   Switching from one thing to another too often and too quickly. -Make strategic decisions that are based on customers, biz and plans for future. -Stick with them and give them time to get traction [3:38] Expecting immediate results -The origin of the "microwave marketing" moniker -It takes time for content to build up and become searchable [5:36] Comes at the expense of long-term results -No brand awareness or name recognition in industry -Not seen as authority     [6:47] Solution: Find balance between long and short term marketing.   Takeaway: "Find a mix of microwave marketing and 'slow cooker' marketing. Focus on providing more and more value to your customers. If you keep that at the core of your marketing, can't go too wrong."     Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts