The Distributed Brand: How to Build Visibility in the Age of AI

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari, where we explore the strategic insights and innovative approaches empowering Canadian businesses to build purpose-driven, high-impact brands. Today, we’re diving into modern marketing, brand strategy, and AI search visibility, and how small businesses can cut through the noise with clarity and credibility.In a world where reputation is increasingly shaped across multiple channels, success demands strong storytelling, values-driven strategy, and visibility in emerging AI search ecosystems. Our guests, Alex Varricchio and Kiirsten May, Co-owners of UpHouse Inc., are award-winning strategists and leaders behind AIEO, a new system helping organizations show up in AI tools like ChatGPT and Perplexity.Key HighlightsDistributed Brand: Alex and Kiirsten explain how small businesses can shape signals across search, social, and reviews. AI Search Visibility: They share what AIEO means for Canadian SMBs and how to gain visibility in AI-driven engines. Marketing Clarity: The duo outlines how brands can simplify messaging and align with real customer behaviour. Leadership Insight: A practical action from The Proximity Paradox to increase visibility and trust this month. Values-Driven Impact: How supplier diversity and B Corp commitments strengthen community-focused storytelling.Special Thanks to Our Partners:UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.