The Goods Mart

Rachel Krupa, founder of The Goods Mart and Krupa Consulting, takes us behind the scenes of building both a powerhouse PR agency and a better-for-you convenience store in New York City. Recently featured on the TODAY Show talking about smart snacks, Rachel has curated an impressive roster of clients and a shop filled with emerging food and wellness brands—all with the shared goal of improving the food ecosystem. In this episode, she shares the story behind launching both businesses, how her PR background inspired her retail concept, and her insights on trends shaping the better-for-you CPG space. Inside the Episode: How Rachel's experience in PR led to opening a retail space focused on better-for-you snacks and drinks Curating products, creating opportunities for discovery, and connecting brands to customers in authentic ways Emerging trends and what founders should know when building in the better-for-you category Shop! This podcast episode was made possible by Hummingbirds Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!