The Insurance Couch Podcast - Growth Opportunities 3

Get Your Insurance Fix on “The Insurance Couch” Podcast!Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. This episode is all about Growth Opportunities in the insurance industry (3/4): Insurance is not an industry with lots of trends and hypes. So, if you find a hype in your market, jump on it! Don’t try to create a trend. Follow what’s already successful. You won’t find a trend in brainstorming sessions or design thinking. You see it in your competitors’ P&Ls. Agents are your best sales channel. Start a program to grow your agent channel. Stay flexible. There are numerous agent sub-segments. Provide a home for more than one sub-segment. Do your maths. The Agent Lifetime Value (ALV) determines your Agent Acquisition Cost (AAC). Your ALV to AAC ratio should be North of 3 (better North of 5). Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #opportunity