Thought Fortunes Podcast ep 028: The Playbook for Retail Real Estate Sales with Beth Azor

BARS from this episode: How HOPE (Helping Other People Everyday) is helping people that "fall through the cracks" without dealing with the red tape How a book club on various topics doubles as real estate training Why you should NEVER SAY NO FOR THE PROSPECT before you have asked for the sale The one question that's worth thousands of dollars in sales revenue How to get the courage to ask the dreaded sales question: Do you have the money? How to know if your prospect has the money to buy your product or not Using 'good cop, back cop' to control negotiation The one thing that doubled Beth's speaking fees How to turn your book into a podcast Why it took 14 years to write her first 'test' book The social media strategy that created 700 pre-ordered books (and how she lost all of them before getting them back) The direct mailing technique that gets her book into the hands of big clients How being called an idiot by a broker led to millions of dollars worth of investment properties GET THE BOOK OUT OF YOU Books mentioned: Don't Say No for the Prospect by Beth Azor https://amzn.to/3bGoPKB The Retail Leasing Playbook by Beth Azor https://amzn.to/2w30cZn The Miracle Morning by Hal Elrod https://amzn.to/33YmF6x Relentless by Tim Grover https://amzn.to/2WUu2dH Never Split the Difference by Chris Voss https://amzn.to/2xEXsBM Fav quote: "God gave you two ears and one mouth. Listen twice as much as you talk." Links mentioned: www.bethazor.com @bethazor Do you have questions or comments? Email them to [email protected]  If you want to turn your ideas into a branded book that books more speaking engagements and generates more leads, head over to thoughfortunepress.com/4brains to grab a copy of the 4 Brains Template and map out your book.  It's so easy, you'll wonder why everyone hasn't written a book. That's thoughtfortunepress.com/4brains. And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #thoughfortunespodcast. Show us how much you like us by giving us five stars and a review on iTunes. Finally, join us every week by subscribing to the podcast so that you don't miss an episode.