TP52 - The Power of Superfans (aka The Birthday Episode)

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth. Digital hospital marketers and communicators often struggle to build strong relationships with their audiences. At a time when customer loyalty is impacting the relationship patients have with health systems, the importance of identifying and leverage superfans is becoming more and more imperative. In this “birthday episode,” hosts Reed Smith and Chris Boyer spend time discussing the power of the superfan, and share ways in which organizations have been able to build a successful approach to engage these important advocates for their brand. Featuring an expert interview with Jake McKee, online community expert and CEO of Community5. Mentions from the Show: The power of superfans to marketing What about the micro-influencer Forbes: Superfans 4 steps to building that audience AMA; Four ways to Leverage your superfan audience Is Instagram is the superfan secret weapon? Community5 Jake McKee on LinkedIn Jake McKee on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices