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Voices of the Brand: Managing Identity Across Athletics Social Media

EPISODE · Oct 14, 2025 · 32 MIN

Voices of the Brand: Managing Identity Across Athletics Social Media

from NACMA PODCAST · host NACMAnews

Today we discuss the branding behind Eastern Michigan University with Greg Steiner and University of Colorado Boulder with Brent DePaepe and Lexi Hartmann. We discuss maintaining brand integrity with the use of team specific logos, how vault marks are approved and used, also the approach to social media voice and tone, and much more. Tune in for tips and insights on how to maintain your brand and differentiating your social media voice.

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Voices of the Brand: Managing Identity Across Athletics Social Media

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