Warby Parker
Episode 10 of the Unboxing Ecommerce: Operations Behind Online Brands podcast, hosted by James Marks and Jennifer Yates, titled "Warby Parker" was published on March 12, 2024 and runs 53 minutes.
March 12, 2024 ·53m · Unboxing Ecommerce: Operations Behind Online Brands
Summary
James and Jennifer order from Warby Parker and feel trusted. Why Warby Parker? Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance. Research included these sources: Warby Parker: https://www.warbyparker.com/historyThe Business Model Analyst: https://businessmodelanalyst.com/warby-parker-business-model/Knowledge at Wharton: https://knowledge.wharton.upenn.edu/article/what-eyewear-startup-warby-parker-sees-that-others-dont/Wikipedia:&...
Episode Description
James and Jennifer order from Warby Parker and feel trusted.
Why Warby Parker? Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance.
Research included these sources:
- Warby Parker: https://www.warbyparker.com/history
- The Business Model Analyst: https://businessmodelanalyst.com/warby-parker-business-model/
- Knowledge at Wharton: https://knowledge.wharton.upenn.edu/article/what-eyewear-startup-warby-parker-sees-that-others-dont/
- Wikipedia: https://en.wikipedia.org/wiki/Warby_Parker
- Google Finance: https://www.google.com/finance/quote/WRBY:NYSE?sa=X&ved=2ahUKEwjYnbeey4OEAxWkvokEHZCSAncQ3ecFegQIJBAf
Technology List
- Outbrain, https://www.outbrain.com Drive Better Business Results by Predicting Engagement
- Gladly, https://www.gladly.com Combines the strengths of AI and human agents
- Criteo, https://www.criteo.com/ Connects advertisers with retailers and publishers to drive commerce
- Rockerbox, https://www.rockerbox.com Simplify the complexity of multi-channel marketing leverage MMM, MTA, and other analyses to enhance strategic decisions and drive growth
- Ketch, https://www.ketch.com Easy privacy compliance for data driven brands
- Roeye, now Acceleration Partners, https://www.accelerationpartners.com Creating and nurturing partnerships for clients
- Ably, https://ably.com Realtime experience infrastructure to support Chat, Multiplayer Collaboration and Notifications
- Revcontent, https://www.revcontent.com/ Native advertising empowering publishers and advertisers
Also mentioned
LensCrafters founder E. Dean Butler interview with Los Angeles Times https://en.wikipedia.org/wiki/Luxottica
British Post Office Scandal
https://en.m.wikipedia.org/wiki/British_Post_Office_scandal
US marshals lure fugitive killer of Texas cyclist out of hiding with yoga ad
https://www.theguardian.com/us-news/2024/jan/29/texas-cyclist-killer-caught-yoga-ad-costa-rica
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Have a brand/shopping experience you want us to review? Send us a message at [email protected]
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
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