EPISODE · Apr 17, 2025 · 15 MIN

What do I wear? Vans has the answer

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

Step into the piazza of possibilities with Chiara Grimoldi, Senior Marketing Manager at VF, with a focus on the iconic brand, Vans, as she joins Heike Lari to unpack Vans’ bold collaboration with Zalando’s “What do I wear?” campaign. From Sarah Jessica Parker swapping shoes to the Gen-Z style feed that took over a reimagined piazza — discover how authenticity, culture, and creativity shaped this standout moment in fashion marketing.

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What do I wear? Vans has the answer

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