Why Every Business Owner and Entrepreneur Should Attend Networking Events with Biz Paul

KEY TAKEAWAYS COVERED IN THE PODCASTMarketing is changing all the time so it’s important to keep up. Attending industry events and networking opportunities is a great way to ensure you’re always up to date.It’s so important to be continuously learning. Whether it’s an online course, attending events or by following people who you feel you can learn from every day.People attend events for several different reasons. Whether it’s to learn something new, to make new connects or to network – there’s always someone who you’ll have something in common with.If you attend an event with a speaker that you want to learn more from, make the time to speak to them during the event. Even if you want to challenge something they’ve said, it’s important to have your say.Before an event, find out who the speakers are and connect with them on social media. Edit your profile before an event to include the event hashtag in your bio. That way, people can easily find you when they’re looking to see is attending!Try to attend all of the social events surrounding the events you are attending as it’s where people are more relaxed, and you can make the best connections.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Networking at events as a business or entrepreneur is vital to your business’ growth. It’s important to continue learning every day and learning from industry leaders is one of the best ways to do this.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Paul – 05:06The Importance Of Attending Industry Events 13:00Why Do People Attend Events? 15:56How To Maximise An Event As An Attendee 28:16MarketEdLive 2019 37:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEBizPaul Twitterbizpaul.comMarketEdLive TicketsTranscript below Hello and welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I am your host, Teresa Heath-Wareing. How are you on this fine day? I hope things are going well for you and you're having a good day. This week I have been batch recording, and like I said to you before, I'm trying to do this more often so that I can get ahead and make sure that all the podcasts are recording in time, that I've done the interviews, that the team have been able to do all the stuff that they do, because as I've mentioned to you before, recording and producing a podcast is hard work. There's a lot of work that we need to do for it. So I want to make sure that I get ahead and get these episodes recorded for you.I just have to say, I can't actually believe we're on episode 43. It seems to have gone so fast, and bearing in mind we've been doing it weekly, I can't believe we've been doing it for almost an entire year. I am loving the feedback. Thank you so much if you're listening, thank you so much for the people who reach out to me, I love hearing what you think, I love getting your responses, I love seeing you tag me in Insta Stories, and I love sharing those as well. So, if you are listening, then please do reach out and let me know. Let me share your posts on social media, because I love hearing from you, so thank you very much.This week I've had the absolute pleasure to interview and present to you not only an amazing marketeer, but also a very good friend. This week I am interviewing the super lovely Paul Ince, otherwise known on social media as BizPaul. If you're in the UK and you follow football, you might know that there was a footballer called Paul Ince, and therefore, when he first started on social media he actually ended up having lots of people follow him or try and communicate with him because they thought he was the Paul Ince that they were looking for, hence why I think he changed it all to BizPaul.Anyway, I met Paul quite a few years ago at a marketing event, it was actually Social Day, and it was a conference that we both attended, we both sat next to each other on the same table, and since then have developed this lovely relationship and become first friends. You know what? One of the things I love about having friends with people that are in my industry or people that are doing the same sort of thing as I'm doing, is the fact that they know what you're going through. They know what troubles, and trials, and tribulations that you might have in your business. So just the other day, something was bothering me, I was letting something get to me, I was having a bit of a problem with something, and I had a call with Paul and we were able to talk it through because he understood exactly what I was talking about. Having that kind of relationship, having someone that you can do that with is great.One of the things that actually Paul and I discussed before we started the podcast was that in America, when I go out there, everyone seems to be willing to share everything with you. There's no worry about a competitor. I think everybody has confidence in their own stuff, that they're not sat there thinking, "Well I can't possibly show this to this person, I can't possibly let them see what I'm doing or how I'm doing it, because they might steal it." There's not that at all, and actually it's such a lovely way to be.Recently I was on a Zoom call with a lovely lady called Jen from America who does something very similar to what I do and she was sharing with me lots of her ideas, and thoughts, and processes, and it was brilliant. You know what? Neither one of us sat there thinking, "We can't tell you this because you're going to steal it." It was a really open and honest conversation which actually benefited us both. Which leads me nicely into the kind of premise of where today's interview's coming from.Now, Paul and I talk lots about the event he does called MarketEd Live, and we talk lots about why, if you're in any business, in any industry, you should be attending or trying to attend events, why you should sit with like-minded people, why you should network with people in your industry. So that's what we talk about today, it was great fun to interview him. Also, at the end of the interview, there's an announcement which is a world exclusive ... Okay, I'm egging it up a little bit, granted, but it's not been put out here before, so I'm really excited to announce this on the podcast today. Make sure you listen to the end to hear what that is.So, without further ado, here's the interview. Introducing Paul It gives me the greatest pleasure to welcome not only an amazing marketeer, but also my lovely friend, Paul Ince, to the podcast. Hello Paul.Hello. Hello everyone.That was a very excitable hello from me. How are you, Paul?I'm really good thanks, Teresa. It's so wonderful to be on this great podcast which I've listened to right from the beginning and love listening to every week.Aw, thank you. I said pretty much from the beginning, whether I said it to you I'm not entirely sure, but I did say to myself, if it wasn't to you, that I'm having you on. So it's so lovely to finally have you on. I was on your podcast for when you had that, because you did a season of it running up to your event, which we'll talk about. That was good fun. We were just laughing because when I went on Paul's podcast, he records his podcast and actually puts the video out there as well as audio recording. We recorded it and something happened, and the recording didn't happen. So we did an entire podcast and we had to do it again. We were real professionals and just literally, the minute we finished started again and did it again. It was hilarious. I've joked he's got to do this twice to get him back.It was a great podcast. It was. It was. The fact that we did it all the way through when it wasn't recording ... it was my fault, it was a storage issue. You know, one of these things that you learn in doing a [crosstalk 00:06:38]Yeah. You'll never do it again.... storage. It was fine the second time around, it was better.Yeah, it was. Actually you said that I had said some things in the second time that I hadn't said in the first. So yeah, it was meant to be, obviously someone in the universe somewhere went, "That isn't good enough, I know you can do better than that, I'm not going to record this." Anyway, that was just a bit of a giggle we were having.I wanted to bring Paul on today because like I said, not only is he an awesome marketeer and social media person, he has also got this amazing event, which I just want to say to him and the world, if you have ever run an event or worked in events ... Now, I used to do work for Land Rover, and one of the things we did was loads of events, big events, it is one of the hardest things to do ever. Well, in marketing words, obviously there's jobs that are much harder than that. But in the marketing world it is super difficult to run and organise an event, and then on top of that, to actually sell tickets for that event, that's almost like another added pressure. So my hat goes off to anybody who runs an event, and manages an event, and makes these things happen. They're amazing when you go to them, but I don't know if you've ever been part of it, that you realise how much hard work goes into it.So I'm so excited to have Paul on to talk about the event, but Paul first, in case my audience haven't heard of you, it'd be really great if you could just give us a bit of a backstory about who you are and how you got to do what you're doing.Well, I'm Paul, but to be honest you might as well forget...