Why Nonprofits Should Invest In Website Optimization

Episode 21 of the Wisdom for Nonprofits Podcast podcast, hosted by Betina Meyer Pflug and Ashley Kochans, titled "Why Nonprofits Should Invest In Website Optimization" was published on December 7, 2022 and runs 34 minutes.

December 7, 2022 ·34m · Wisdom for Nonprofits Podcast

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Episode Description

Whether you're a tech expert or not, investing some time in learning about SEO is super important to bring donors, volunteers and constitutes to your website.

You have never heard about SEO? Don't worry we will explain all the details to you in this episode.

Having high-quality content and improving your search engine rankings can help a lot your nonprofit.

Are you unsure where to start?

Luckily, on this podcast episode, we are going to cover some important topics like:

What is SEO
The right time to invest in SEO
Best website tool that has SEO embedded
How to name pictures in an SEO friendly way
The distinction between SEO and paid advertising
Google grants process
How hosting online events will help you in your positioning
Using Google Analytics in your favor
Helping donors find you
How important it is to translate your content to other languages
Using internal links and external links

Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor.

How to contact Betina Pflug? Send us an email at [email protected]

https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

https://www.facebook.com/wity.coaching

https://www.instagram.com/wity.coaching/

https://twitter.com/witycoaching

https://www.linkedin.com/in/betinapflug/

How to contact Ashley Kochans? Use her contact form on her website

Visit https://kochansconsulting.com/ to schedule a call

https://kochansconsulting.com/how-to-create-a-keyword-strategy/

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