Why the "Underdog Effect" is Killing Your Business

Why do we always cheer for the underdog? Think about your favorite underdog story. Chances are, you want to see David beat out Goliath. Well, the same thing that gets you to root for Rudy or the Bad News Bears is the same thing that's killing your firm... In this episode, John and Mark break down "the underdog effect" and how it can cause you to chase after projects you have only a slim chance to win, wasting valuable time that could be better spent elsewhere.This episode originated as an article by Mark. Check it out on his website:https://www.wainwrightinsight.com/the-underdog-effect-is-killing-your-business/Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7