“There's a theory that I love. Marilyn Brewer calls it…” — The Knowledge Project at 35:41
“There's a theory that I love. Marilyn Brewer calls it optimal distinctiveness. And she says, look, there's a way to fit in and stand out at the same time. It's by joining unique groups because then you are part of something. And you're not only part of something, you're part of something that has a clear identity…”
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