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“And, you know, the incumbents will, you know, they'll go…” — The Knowledge Project at 20:26

“And, you know, the incumbents will, you know, they'll go through the three stages, right, every time. And you see it, you know, like I said, it's either denial, it's sort of rational, you know, counter argument, or it's name calling. Is that inherent to even the winners today? Like, Google is now an incumbent, right?…”

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