“having people willing to put in the A-B testing makes a…” — Y Combinator Startup Podcast at 6:05
“having people willing to put in the A-B testing makes a huge difference. And the first self-service ad we got for AdWords was, I think, for a lobster company. You could buy lobsters in Maine and have them packed in dry ice and shipped to you. And that was the point when we were like, oh, there's this whole long tail…”
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