“to illustrate a tool, right? The answer comes from…” — The Knowledge Project at 25:09
“to illustrate a tool, right? The answer comes from applying a given tool. And we're made to think, oh, these are just general business situations. No, they're not. The writing of our business school cases has evolved to this art form, which is to write a case that illustrates one narrow tool. That's what the business…”
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