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“We don't have to do anything unique or different and we…” — The Knowledge Project at 1:08:25

“We don't have to do anything unique or different and we will have unique success. I love that. I often think of this quote from a friend of mine, which is if you do the same thing as everybody else, you're going to get the same results as everybody else. So you have to sort of deviate if you want to deviate results…”

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