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“a CEO came to me and he said, hey, I want to spend a…” — The Knowledge Project at 24:10

“a CEO came to me and he said, hey, I want to spend a million dollars and I want to try building this new revenue line. And I said, I think that's a bad idea for all the following reasons. And I'd had that experience. I'd actually tried to build a similar business. And he said, no, I really think this is important. I…”

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