“And obviously, there's a bunch of other reasons it was…” — The Knowledge Project at 32:34
“And obviously, there's a bunch of other reasons it was cool. But it kind of became a meme. Portland was this thing. And so when I thought about it, I was like, well, how do you do that in Victoria? How do you make Victoria cool? Maybe it's creating the Ace Hotel of Victoria. And so I just started talking to a friend…”
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