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“Family control. Family control. McCain, family control. So…” — The Knowledge Project at 32:09

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“Family control. Family control. McCain, family control. So what I was saying about the advertising effectiveness awards, four out of the five gold winners, it's only every two years this award, and it's very, very rigorously judged.”

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