Skip to content

“But when you pursue efficiency, generally you start…” — The Knowledge Project at 3:57

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“But when you pursue efficiency, generally you start looking at numerical or mechanical factors. And of course, in the process, you disregard psychological factors, where the greater gains may be found.”

0:00 2:01:07