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“You use it as a springboard to something better. There's a…” — The Knowledge Project at 58:18

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“You use it as a springboard to something better. There's a famous quote, you know, fascinatingly from Neil Spore, who said, you're not thinking you are merely being logical, you'll know that.”

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