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“And like Jaguar, perhaps, or Cracker Barrel. I don't know…” — The Knowledge Project at 1:04:04

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“And like Jaguar, perhaps, or Cracker Barrel. I don't know if you've followed the... So you can create negative value. It's not like the baseline is zero, and there's only upside.”

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