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“Because in the case of Bud Light, are you defending Bud…” — The Knowledge Project at 1:04:27

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“Because in the case of Bud Light, are you defending Bud Light? I want to hear them. Yeah, no, no, no, no. They could not have necessarily anticipated that because it was confected outrage.”

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