Skip to content

“Don't benchmark against your most obvious competitor. All…” — The Knowledge Project at 1:08:52

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“Don't benchmark against your most obvious competitor. All you'll do is make yourself a copy of them. And Jaguar was always trying to compete head to head with BMW Mercedes and Audi.”

0:00 2:01:07