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“that relatively poor young people will spend $90, $100 on…” — The Knowledge Project at 1:29:04

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“that relatively poor young people will spend $90, $100 on a computer game, which seems like a lot of money until you realize that they might play that game for $80, $90, $100 or more.”

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