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“I do things because they feel good. I explain why I do…” — The Knowledge Project at 1:30:50

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“I do things because they feel good. I explain why I do them, but deep down the evolutionary emotional reason I'm doing these things is really to show off, or to establish, you know, some sort of one-upmanship or status.”

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