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“So my parents couldn't believe this. When I was 20, 25…” — The Knowledge Project at 1:39:17

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“So my parents couldn't believe this. When I was 20, 25, and I told them that when I was 11, I used to cycle 11 miles to the nearest town to see my grandmother on my own at the age of 11.”

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