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“Is this true in Canada as well? So perfectly middle class…” — The Knowledge Project at 1:40:59

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“Is this true in Canada as well? So perfectly middle class people now have body art. And it's normalised. It would have been deeply weird in any middle class milieu to see someone with a tattoo in the 1970s or 1960s.”

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