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“I also think, for example, OK, here's an interesting one.…” — The Knowledge Project at 1:41:31

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“I also think, for example, OK, here's an interesting one. I don't know if you're into perineal sunning. What is this? It's a Buddhist practice where you basically expose your perineum to direct sunlight.”

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