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“Because it was seen as a deeply patriotic entity. So I've…” — The Knowledge Project at 1:55:23

The Knowledge Project How to Think Like a World-Class Marketer | Rory Sutherland

“Because it was seen as a deeply patriotic entity. So I've got to hunt you deep down here. If you go back to the Ira, Genesis or something like that, there's a dual motivation here.”

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