“And our objective wasn't to make good onion rings. It was…” — The Knowledge Project at 30:08
“And our objective wasn't to make good onion rings. It was to make onion rings exactly the same as the competition because then it's an easy sell if you don't have to have something unique. And that was not as easy as you would think. And we could make better tasting ones. We could put them in a blind test and ours…”
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