“We come in and say, okay, we're just going to put a, this…” — The Knowledge Project at 56:54
“We come in and say, okay, we're just going to put a, this year, our year is going to be no fear. Everything's going to be no fear, no fear anywhere. And it's like, okay, wait, what are we talking about? Like how, and you got to define it. You got to create a system. You got to have behaviors. What does it look like?…”
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