“I'm somehow insulting you. That was the deeper trend…” — The Knowledge Project at 26:43
“I'm somehow insulting you. That was the deeper trend people wanted to feel special. You saw the same thing with beverages. Coke and Pepsi morphed into Snapple, into a wild-o. And now you walk into a convinced or you're going to see a couple of hundred different beverage brands. The point of it is,”
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