“MBA talk. It isn't. All it means is that your target…” — The Knowledge Project at 54:46
“MBA talk. It isn't. All it means is that your target consumer is going to walk past all of your competitors, all the people doing something similar to you, and choose to come to you because you do it better than anybody else. If you're able to do that, you can win. And so I tell it by way of a”
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