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“I mean, just imagine, Panera, we had 125,000 people. How…” — The Knowledge Project at 57:05

“I mean, just imagine, Panera, we had 125,000 people. How do you get them all aligned with what we're trying to create if you can't put it into words? You've been obsessed over this. You spent nine months working on this document before. And you were obsessed about all the details and walking”

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